Data Revolt

DATA is the guidance provided for a business to achieve its goal.

Since 2012 I have worked with many global and local businesses in order to help them thrive by using the power of the data. We helped companies achieve their goals like ECCO the shoe manufacturer that is present in 17 countries across the globe, UiPath the global software company that makes robotic process automation software, L’OREAL the world's largest cosmetics company and many more e-commerces and lead generation businesses.

Along the way I developed a set of skills that now allow me to solve business struggles (replenishment, predictability, stock rotation) by putting the data to work.

A good part of my work is related to Google Suite: Google Analytics 360, Google Ads, Google Tag Manager, Firebase, Data Studio, CM & DV 360 but not limited to it.

In August 2018 something magically happened, Data Revolt was born and I was there from the beginning. Now I’m leading the DATA department and I’m very proud of each one of my colleagues due to their professionalism, knowledge and because of embracing the common values of <honest, reliable and happy>. Here I had the chance to work with a lot of analytics tools (beside Google Suite) like Mixpanel, Adobe Analytics, AppsFlyer, Adjust and also got certified in Mixpanel and Adjust.

Our focus as a DATA team is to provide digital solutions to drive excellent business results by using data.

My marketing journey started 10 years ago in one of the biggest online fashion stores in Romania, where I learned just how important the right message with the right offer for the right audience is.

After a few years in Gibraltar, I joined Data Revolt to jump start the direct marketing department and take on exciting clients like F64, The Home, Meli Melo, among others. One of our biggest missions is to popularize the importance of marketing automation as a direct marketing strategy. I strongly believe that a well executed abandon cart message can be more effective in driving conversions than a thousand ads could.

I am no stranger to tools such as Klaviyo, Litmus, Sendinblue, OneSignal, Typeform, Tripetto, ActiveCampaign, SEO Monitor and Google Analytics which helps me convey a coherent direct marketing strategy backed by data, in accordance with our clients KPIs.

And oh, I forgot, I love cats... and chocolate.

I'm Ana, a passionate self-taught UI/UX Designer and Head of Design & Product Team at Data Revolt Agency. My 7+ years experience in the field of digital design, both UX and Product design, reached a peak 2 years ago when I became the Head of Product Team in Data Revolt Agency, coordinating a team of five specialists and a portfolio of 20 customers.

Our clients are very diverse, ranging from banking to telecommunications and ecomm. I can proudly mention Orange Romania, Yoxo, Secom, Good Routine, OTP Bank, Flanco and L'oreal as part of our collaborators.

The quality of the communication and user experience on your website are essential in order to consolidate a great relationship with your users or clients. Online, you’re not just going against your industry competitors, but agains every other great digital experience that your potential customers have ever, no matter the brand or industry.

In time, thanks to the data driven way we work at Data Revolt I have received the validation I’d been looking for for a long time. Design is not define solely by creativity. Based on data, it becomes a tool that shapes the relationship between your brand and your users and clients, making it more relevant for its target audience

With an experience of over 9 years in digital marketing and advertising, working on the agency side and having contact with many business verticals have helped me to develop my skills and further share my knowledge with new generations of specialists.

I have developed performance marketing strategies for e-commerce clients and non-ecommerce clients. I can mention the projects I have contributed to over time: Bringo, Orange Money, Metro, Elefant, Provident, Catena, The Home, etc.

At this moment in Data Revolt, my department's focus is on non-ecommerce clients (corporate with multiple business lines, B2B, apps, lead generation) that my super team manages and helps them grow nicely using data insights.

Google Ads, Facebook Ads, YouTube Ads, and LinkedIn Ads are the leading platforms we work with every day, but depending on clients' KPIs, we also have experience with Apple Ads, TikTok Ads, Snapchat Ads, and others.

From my perspective, content has always been king, both in terms of awareness and revenue. I started this path by studying Journalism, Public Relations and Communications and moved forward through copywriting and content writing, both in-house and at other agencies, before the Data Revolt era. This step-by-step approach gave me time for a smooth transition to digital, as well as a strong ground in terms of creativity and research.

All my previous experiences played their part in my professional plot and I am lucky to have been challenged by countless content channels and formats and various significant projects including OLX, Mega Image, Ivatherm, Secom, Flanco, Kiehl's, OTP Bank and many others. Juggling with short form and long form content marketing and copy and shifting from writing holistic healthcare articles to editing backlinking pieces of content for the automotive industry gave me the opportunity to strengthen my accommodation skills and to support a deep understanding of various industry niches.

Joining Data Revolt broadened my horizons on data marketing, supported me to build a Content Marketing department de novo and allowed me to become more than familiar with SEO content tools such as Ahrefs, SEOmonitor, Screaming Frog and Semrush.

As for what I'm both receiving and giving back, making an impact in numerous business fields is my mantra and my purpose. All the more as I have the opportunity to integrate and align the Content strategy with other related approaches such as SEO, performance, UX, direct marketing or social media.

I'm not only providing companies with purposeless content pieces, but with in-depth research, competition analysis, search engine marketing best practices and evergreen deliverables that attract traffic, improve rankings, educate the market and, bottom line, revamp the brands' awareness and increase business revenue.

As one of the “seniors” in the Romanian SEO community, I started this journey in 2008. My web development background proved very helpful in honing my SEO skills and helped me to develop enduring relationships with my customers.

By working with various SEO agencies, publishers and online businesses, I have gained extensive and valuable experience in SEO audits, websites migrations, local SEO, gap analysis, SEO strategies and backlinking strategies. I count myself fortunate to have been part of exciting projects like Imobiliare, eJobs, OLX, GSP, Orange, Elefant and Kiehl’s (both Romanian and international) and to have built an SEO department from scratch with some of the best SEO specialists out there.

Data Revolt Agency is, at this moment, a challenging and enriching environment that helps me navigate the career path I have chosen. To help my clients develop SEO strategies backed by data, I use a variety of tools such as Screaming Frog, Ahrefs, Moz, Semrush, Deepcrawl, Botify and others, which make valuable additions to tables and databases. 

SEO is not only about ranking and organic traffic, but also revenue-driven growth.