My first contact with digital marketing was back in 2008 and I fell in love with this domain since then. My first full time job in performance marketing was in 2013, in an agency where I got the chance to work from the start with some of the biggest market players as well as with a wide variety of business models in the CEE market. OLX, Storia, Autovit, eMag, Oriflame, ING Bank, XTB Romania, Automobile Bavaria and Kruk are some of the brands I owe my experience to.
I was lucky to develop and increase performance for lead gen (classifieds, auto dealership, banking and gambling) and ecommerce brands and as well to run awareness campaigns for brands that sell in FMCG.
I started with Google Ads campaigns and moved forward to experience with Facebook and many other media platforms such as: Criteo, RTB House, Huawei Ads, now known as Petal ads, TikTok, Linkedin, Pinterest, Apple Ads, Bing and Twitter.
When I worked directly with clients (OLX and XTB Romania) I got the chance to learn and use Google Tag Manager for marketing purposes.