DATA is the guidance provided for a business to achieve its goal.

Since 2012 I have worked with many global and local businesses in order to help them thrive by using the power of the data. We helped companies achieve their goals like ECCO the shoe manufacturer that is present in 17 countries across the globe, UiPath the global software company that makes robotic process automation software, L’OREAL the world's largest cosmetics company and many more e-commerces and lead generation businesses.

Along the way I developed a set of skills that now allow me to solve business struggles (replenishment, predictability, stock rotation) by putting the data to work.

A good part of my work is related to Google Suite: Google Analytics 360, Google Ads, Google Tag Manager, Firebase, Data Studio, CM & DV 360 but not limited to it.

In August 2018 something magically happened, Data Revolt was born and I was there from the beginning. Now I’m leading the DATA department and I’m very proud of each one of my colleagues due to their professionalism, knowledge and because of embracing the common values of <honest, reliable and happy>. Here I had the chance to work with a lot of analytics tools (beside Google Suite) like Mixpanel, Adobe Analytics, AppsFlyer, Adjust and also got certified in Mixpanel and Adjust.

Our focus as a DATA team is to provide digital solutions to drive excellent business results by using data.

I began my digital marketing journey nearly 9 years ago in 2014. Since then, I have gained expertise in all areas of the field, from paid media & web analytics to SEO, content, copywriting, social media, email marketing, design and web development. With this broad range of skills, I can confidently say that I have a comprehensive understanding of the entire digital marketing ecosystem, with a particular focus on digital performance & paid media strategy.

Throughout my career, I have worked both for agencies and in-house teams, gaining experience  in various industries such as Automotive, Aviation, Fintech, Telecom and my proficiency extends across both web and app-based digital environments.

For the past 3 years, I have been a part of Data Revolt, leading a small team on YOXO project since its launch by Orange Romania. My experience allowed me to provide the client with a comprehensive understanding of the digital marketing landscape and achieve impressive results through innovative and effective go-to-market & growth strategies.

Collaborating closely with my team & the client’s team, I have achieved several significant milestones, including winning numerous awards at prestigious competitions:

• Best Lead Generation Campaign at MIXX Awards 2020 Gala (IAB Romania)
• Most Effective Campaign at MIXX Awards 2020 Gala (IAB Romania)
• Effective Use of Data at MIXX Awards 2020 Gala (IAB Romania)
• Effective Use of Data at MIXX Awards 2022 Gala (IAB Romania)
• Best Brand Campaign at YouTube Awards 2022 (Google Romania)

Best Modern Search Account Structure at Search Excellence Awards 2022 (Google Romania)

It was 2019 when I switched from a QA tester to a job that covered multiple areas of the Digital universe, such as SEO, PPC, content management, reporting and site creation with the help of modules and after a year of juggling, I found myself transferred, like a football player, to this awesome marketing agency, Data Revolt.

Here I was reborn, like a digital phoenix, and focused mainly on PPC and reporting.

Being part of an awesome team, I was allowed to mingle with every marketing platform I could come across and learn by doing and making mistakes.

Encouraged by members of my team and superiors, I had some free time to improve different systems, to make them more autonomous and free everybody’s schedule, in order to have more mental power for those interesting marketing ideas.

After almost 4 years in this agency and continually growing with the help of my team, I’ve become a PPC/Data hybrid, covering holes, gluing ideas and building time bridges in order for my team and myself to continue being honest, reliable and happy.

My marketing journey started 10 years ago in one of the biggest online fashion stores in Romania, where I learned just how important the right message with the right offer for the right audience is.

After a few years in Gibraltar, I joined Data Revolt to jump start the direct marketing department and take on exciting clients like F64, The Home, Meli Melo, among others. One of our biggest missions is to popularize the importance of marketing automation as a direct marketing strategy. I strongly believe that a well executed abandon cart message can be more effective in driving conversions than a thousand ads could.

I am no stranger to tools such as Klaviyo, Litmus, Sendinblue, OneSignal, Typeform, Tripetto, ActiveCampaign, SEO Monitor and Google Analytics which helps me convey a coherent direct marketing strategy backed by data, in accordance with our clients KPIs.

And oh, I forgot, I love cats... and chocolate.

I started my career in email marketing with great enthusiasm and curiosity in 2021 at Data Revolt, when I decided I wanted a more dynamic job with plenty of creative projects. For me, email marketing is the puzzle piece I needed to develop my skills in communicating with our clients and exploring new ways of thinking strategically, analytically and most importantly, creatively.

Reporting and analyzing campaign performance is part of my daily to-do list, active research and self-education by reading the latest news in the field, allows me to shape effective and well-executed communication strategies with my team.

Passionate about fashion, make-up and interior design, I have been more than motivated to work for brands such as Murmur, Meli Melo, Mathilde or The Home, the challenges coming from brands that activate in the tech, automotive, pharmaceutical and sometimes even fishing equipment industries. Sometimes life surprises you with how easily you can adapt when you love what you do.

I was also ambitious to stay up to date with everything new and learn as many tools as possible like Google Analytics, Klaviyo, Sendinblue, Newsman, or ActiveCampaign, to plan and implement well-defined Direct Marketing strategies in line with the key performance indicators of the clients within our portfolios.

I'm Ana, a passionate self-taught UI/UX Designer and Head of Design & Product Team at Data Revolt Agency. My 7+ years experience in the field of digital design, both UX and Product design, reached a peak 2 years ago when I became the Head of Product Team in Data Revolt Agency, coordinating a team of five specialists and a portfolio of 20 customers.

Our clients are very diverse, ranging from banking to telecommunications and ecomm. I can proudly mention Orange Romania, Yoxo, Secom, Good Routine, OTP Bank, Flanco and L'oreal as part of our collaborators.

The quality of the communication and user experience on your website are essential in order to consolidate a great relationship with your users or clients. Online, you’re not just going against your industry competitors, but agains every other great digital experience that your potential customers have ever, no matter the brand or industry.

In time, thanks to the data driven way we work at Data Revolt I have received the validation I’d been looking for for a long time. Design is not define solely by creativity. Based on data, it becomes a tool that shapes the relationship between your brand and your users and clients, making it more relevant for its target audience

I chose to become a UI designer to deliver a product that functions as well as it looks - and it looks darn good.

Throughout my 3 years in the industry, I have brought value to every project I've worked on and improved my skills with each completed project.

As for my experience, I can mention the following accomplishments:

• High fidelity Prototypes at a 1:1 scale that meet all UX and SEO requirements;
• Social media banners with high engagement;
• Creative banners optimized for Google Ads and Facebook platforms;
• Re-designs for websites and brands.

My expertise lies in UI and graphic design, where I combine my creative and technical skills to create engaging and intuitive user interfaces. I am committed to the design process and always take the time to think critically before putting my ideas onto paper.

My client portfolio is diverse, ranging from well-known industries such as automotive, pharmaceuticals, e-commerce, real estate, and telecommunications. Some of my clients include Orange, Flanco, Secom, Good Routine, GQS, and AutoEco.

At Data Revolt, I have found a place where I can receive support from other specialists and synergize with all departments. 

The most important thing in the company's culture is autonomy in what you do, which helps me perform at my best and be creatively expressive to the maximum.

I'm Madalina, an experienced graphic designer with a passion for creating stunning designs that not only look great but are also highly functional. With over 5 years of experience in the industry, I specialize in designing banner ads and social media visuals. Throughout the years, I've had the opportunity to collaborate with various e-commerce businesses and telecom brands such as MeliMelo,  RobertoRossi, Orange and Yoxo.

I believe that design is not only about creativity, but also about usability. That's why I create designs that serve their intended purpose effectively.

To achieve this, I use data-driven information in my daily activities to create custom designs, that follow both brand guidelines and target the defined audience. By understanding the target audience and their specific needs, I can create designs that resonate with them and help the brand achieve its goals.

Throughout my career, I've developed a unique perspective on design, combining technical skills with a deep understanding of aesthetics. I approach each project with a fresh and innovative mindset, working collaboratively with clients to understand their requirements and objectives.

With an experience of over 9 years in digital marketing and advertising, working on the agency side and having contact with many business verticals have helped me to develop my skills and further share my knowledge with new generations of specialists.

I have developed performance marketing strategies for e-commerce clients and non-ecommerce clients. I can mention the projects I have contributed to over time: Bringo, Orange Money, Metro, Elefant, Provident, Catena, The Home, etc.

At this moment in Data Revolt, my department's focus is on non-ecommerce clients (corporate with multiple business lines, B2B, apps, lead generation) that my super team manages and helps them grow nicely using data insights.

Google Ads, Facebook Ads, YouTube Ads, and LinkedIn Ads are the leading platforms we work with every day, but depending on clients' KPIs, we also have experience with Apple Ads, TikTok Ads, Snapchat Ads, and others.

When I discovered digital marketing in 2014 I knew I found the right field: a mix between creative work, strategy and data. 

During these years I had the chance to work with clients from different areas such as e-commerce, finance and telecom and help them reach their goals through performance marketing. 

Starting with Google Ads and Facebook, I managed to expand my knowledge and work with other media platforms such as: Criteo, RTB House, Petal ads, Tiktok, Snapchat, Reddit and others. 

In the last four years I’ve been managing one of the performance teams and it’s been a great pleasure to coach and help grow a team of very passionate and hard working people.

At Data Revolt, whether we develop media strategies, automate complex reports or create intricate presentations, we do it by keeping in mind our values “honest, reliable and happy”.

Currently looking after one of the leading Data Marketing agencies in RO, as a brand manager. Complementary, I develop case studies and editorials on a variety of hot topics in the digital marketing world, to inform, educate, share the know-how and sometimes win awards 🙂 

I gathered an extensive experience of nearly 12 years in marketing & copywriting. 

- working with diverse clients and impacting different businesses to the best of my abilities 

- filled in a gap of know-how I often encountered – branding and identity. 

- accumulated diverse work experiences in different (sometimes completely opposite) fields, with several years tenure in management, including a somewhat high-level position in public administration that rounded my work ethics and very much broadened my perspective.

At some point along the way I started to become attached to a particular way of seeing & delivering copywriting in the larger context of branding: to describe it, I use the term ”responsible copywriting” - an ethical-based approach towards conveying messages both online & offline. 

My current collaboration with Data Revolt capacitates my skills and gives me the tools and the mentorship I require to make a step forward towards making an impact.

I heard about digital marketing in college in a Google seminar and it caught my attention so I wanted to learn more. 

Since then I discovered many media platforms such as Facebook, RTB, Criteo, Tik Tok, Snapchat, Pinterest and many more. I have worked with clients mainly from e-commerce and telecom and helped them achieve their business objectives. 

For over 4 years I have been part of the Data Revolt team and for more than 2 years I have been managing a small team and I learn with them from challenges that arise.

I am a technical person who after 4 years of working as a cost control civil engineer decided to reprofile myself. My first contact with digital marketing was in 2020.

I started with Google Ads and Facebook and later with many other platforms such as: TikTok, Criteo, RTB House, Apple Ads, Huawei Ads (Petal Ads) and more.

I have worked with small clients where there is such great satisfaction for results when budgets are limited, but I also had the opportunity to work with big clients where I was challenged to  learn more.

With each stage reached, I realize that I made the best choice.

In 2017 I started my journey as a digital marketer and now, 6 years later, I can say that I made the right choice.

For over 3 years I have been part of the Data Revolt Performance Team where I had the honor of working with many big clients. Now, I create and manage online marketing campaigns for 2 of the biggest telecommunication companies, YOXO and Orange, where I use tools like Google Analytics, Google Ads, Facebook, TikTok, Apple Ads, Snapchat, Twitter or Linked In, without limiting myself to these, so I can make "the magic" happen.

Less than a year ago, I started a new journey in The Programmatic Team because I wanted to expand my knowledge so I can bring excellent results for my clients, using tools like Display and Video 360, Google Campaign Manager, Adform or Teads.

From my perspective, content has always been king, both in terms of awareness and revenue. I started this path by studying Journalism, Public Relations and Communications and moved forward through copywriting and content writing, both in-house and at other agencies, before the Data Revolt era. This step-by-step approach gave me time for a smooth transition to digital, as well as a strong ground in terms of creativity and research.

All my previous experiences played their part in my professional plot and I am lucky to have been challenged by countless content channels and formats and various significant projects including OLX, Mega Image, Ivatherm, Secom, Flanco, Kiehl's, OTP Bank and many others. Juggling with short form and long form content marketing and copy and shifting from writing holistic healthcare articles to editing backlinking pieces of content for the automotive industry gave me the opportunity to strengthen my accommodation skills and to support a deep understanding of various industry niches.

Joining Data Revolt broadened my horizons on data marketing, supported me to build a Content Marketing department de novo and allowed me to become more than familiar with SEO content tools such as Ahrefs, SEOmonitor, Screaming Frog and Semrush.

As for what I'm both receiving and giving back, making an impact in numerous business fields is my mantra and my purpose. All the more as I have the opportunity to integrate and align the Content strategy with other related approaches such as SEO, performance, UX, direct marketing or social media.

I'm not only providing companies with purposeless content pieces, but with in-depth research, competition analysis, search engine marketing best practices and evergreen deliverables that attract traffic, improve rankings, educate the market and, bottom line, revamp the brands' awareness and increase business revenue.

As one of the “seniors” in the Romanian SEO community, I started this journey in 2008. My web development background proved very helpful in honing my SEO skills and helped me to develop enduring relationships with my customers.

By working with various SEO agencies, publishers and online businesses, I have gained extensive and valuable experience in SEO audits, websites migrations, local SEO, gap analysis, SEO strategies and backlinking strategies. I count myself fortunate to have been part of exciting projects like Imobiliare, eJobs, OLX, GSP, Orange, Elefant and Kiehl’s (both Romanian and international) and to have built an SEO department from scratch with some of the best SEO specialists out there.

Data Revolt Agency is, at this moment, a challenging and enriching environment that helps me navigate the career path I have chosen. To help my clients develop SEO strategies backed by data, I use a variety of tools such as Screaming Frog, Ahrefs, Moz, Semrush, Deepcrawl, Botify and others, which make valuable additions to tables and databases. 

SEO is not only about ranking and organic traffic, but also revenue-driven growth.

The entire journey into the digital world began in 2019 when I started my Master's program in Online Marketing. To better understand the nuances of the digital environment, I made the decision to join the DRA team, where my colleagues, who are specialists in the field, helped me develop over time.

I am honored to have worked with the biggest clients in the telecom network, Orange and YOXO, right from the start. Due to the reputation of these clients, there are numerous channels/platforms used by them, and as a result, I was able to assimilate marketing platforms such as Google Ads, Facebook Ads, Display & Video 360, as well as tracking platforms such as Campaign Manager 360, Branch, Appsflyer, Firebase.

As time goes by, I realize that I have chosen the optimal environment for my development.

My first contact with digital marketing was back in 2008 and I fell in love with this domain since then. My first full time job in performance marketing was in 2013, in an agency where I got the chance to work from the start with some of the biggest market players as well as with a wide variety of business models in the CEE market. OLX, Storia, Autovit, eMag, Oriflame, ING Bank, XTB Romania, Automobile Bavaria and Kruk are some of the brands I owe my experience to. 

I was lucky to develop and increase performance for lead gen (classifieds, auto dealership, banking and gambling) and ecommerce brands and as well to run awareness campaigns for brands that sell in FMCG.

I started with Google Ads campaigns and moved forward to experience with Facebook and many other media platforms such as: Criteo, RTB House, Huawei Ads, now known as Petal ads, TikTok, Linkedin, Pinterest, Apple Ads, Bing and Twitter.

When I worked directly with clients (OLX and XTB Romania) I got the chance to learn and use Google Tag Manager for marketing purposes.

I’ve started by developing a strong technical knowledge and experience of the performance ecosystem by implementing, monitoring and optimizing campaigns for clients from various industries, mostly ecommerce. Later on, I started working more with apps and afterwards with lead generating accounts, understanding the different needs, requirements and optimal media mix for each type of account.

As a senior, I am now managing a small team and I am focused on in depth understanding of the client’s needs, digital marketing landscape and campaign data in order to draw the optimal strategy for delivering great results in an ecosystem that is continuously changing and needs adapting.

I am firmly convinced that results are not truly results if they are not measurable, and solutions are often easier and more visible than we think. I love what I do, and if I do it, I do it with great passion and dedication. Attention to detail and the desire to learn new things are part of my daily routine. It is a valuable appreciation to see that your work helps grow the business and achieve positive results.

Since 2013, I have started to put into practice what I studied in the Marketing master. My professional development came gradually, working in companies focused on different industries such as IT or automotive.

Today I am part of Data Revolt Agency team, in the Direct Marketing department, which for me means a continuous opportunity for learning and deepening my knowledge, through certifications of various e-mail marketing platforms such as Klaviyo, NewsMAN, Sendinblue, ActiveCampaign, and also understanding data so as to be able to offer strategies tailored for each client.

Direct Marketing is truly unique, complex and full of creativity from all points of view: from the design of newsletters, the creation of the right message to respond to the needs and desires of the audience and the development of automatic campaigns to accurately understand the behavior of the target audience.

Everything is like a well-thought-out puzzle, ultimately meant to offer the most pleasant experience and the best results!

From my perspective, social media is not only about catchy texts, but primarily about data-based decisions. I started my journey in social media from copywriting for a few local brands, gradually progressing to data interpretation, content optimization and ultimately creating social media strategies. This layered journey helped my understanding of the complexity of the world known as social media, as well as the obligation in finding solutions related to the data and results obtained.

2021 was the year when, together with Data Revolt, I started the journey towards new horizons of social media and data-based marketing. The experience gained as a social media specialist and the continuous development of creative and analytical skills thanks to the Data Revolt team allowed me to add to my portfolio projects such as L'Oreal Professionnel, Kérastase, Flanco, YOXO and many others.

Starting from the idea that social media is not only about catchy texts, my purpose is to provide clients with in-depth analysis, quality content and viable solutions that achieve the proposed objectives.

I am currently working on my PhD in Communication Sciences, while also developing my passion for innovative online projects, working with love on each social media project.

I really feel in my element when I'm dealing with documenting and building new SM strategies, and being optimistc about new challenges helps me navigate with ease the constant changes of platforms.

With over 5 years of experience in the field, I have collaborated with various industries, from fashion and HoReCa, to pharmaceutical communication and sanitary accessories brands.
One thing is certain: in social media, you are never bored!

In early 2013, I first encountered PPC platforms, and from there, step by step, I went through all the ins and outs of the field, staying up to date with everything that's new and teaching others in turn. Although I'm nostalgic for the times when there was a Google Ads manual (a book of about 300 pages) that was only updated once every year or two, I much prefer the complexity and dynamism we have to deal with now. The challenges brought about by changes, although often viewed with skepticism, end up engaging you and developing you as a specialist in ways you never expected, and they also end up improving the results of performance campaigns in an increasingly competitive market.

After three years in an agency specialized in PPC with dozens of clients from various industries, I grew from an intern to a senior digital marketing specialist and coordinator, and then made a radical change and switched to the client side. I spent the next three years as part of a global team of specialists, where my responsibility was mainly to manage lead generation campaigns for the sale of B2B software products and services for MMO and enterprise clients. Focused on Asia and Australia, I learned to work with a record number of platforms: from Google Ads, Facebook Ads, and LinkedIn Ads, to Bing Ads, Twitter Ads, Baidu Ads, and Yahoo! JP. From the beginning, I placed great emphasis on the power of data, so I became very good friends with Google Analytics, Salesforce, Power BI, and others.

Returning to the agency environment opened up new horizons for me in terms of planning and coordinating paid media campaigns from strategy and creation to implementation and optimization of not just ad campaigns, but also publisher media. Involvement in verticals related to the Pay-Per-Click grew more and more, and in addition to these responsibilities, I led projects in SEO, conversion optimization, UI and UX. At Data Revolt, I joined as Head of Performance, the first manager brought in from outside, and I passed the milestone of 10 years of experience.

In early 2013, I first encountered PPC platforms, and from there, step by step, I went through all the ins and outs of the field, staying up to date with everything that's new and teaching others in turn. Although I'm nostalgic for the times when there was a Google Ads manual (a book of about 300 pages) that was only updated once every year or two, I much prefer the complexity and dynamism we have to deal with now. The challenges brought about by changes, although often viewed with skepticism, end up engaging you and developing you as a specialist in ways you never expected, and they also end up improving the results of performance campaigns in an increasingly competitive market.

After three years in an agency specialized in PPC with dozens of clients from various industries, I grew from an intern to a senior digital marketing specialist and coordinator, and then made a radical change and switched to the client side. I spent the next three years as part of a global team of specialists, where my responsibility was mainly to manage lead generation campaigns for the sale of B2B software products and services for MMO and enterprise clients. Focused on Asia and Australia, I learned to work with a record number of platforms: from Google Ads, Facebook Ads, and LinkedIn Ads, to Bing Ads, Twitter Ads, Baidu Ads, and Yahoo! JP. From the beginning, I placed great emphasis on the power of data, so I became very good friends with Google Analytics, Salesforce, Power BI, and others.

Returning to the agency environment opened up new horizons for me in terms of planning and coordinating paid media campaigns from strategy and creation to implementation and optimization of not just ad campaigns, but also publisher media. Involvement in verticals related to the Pay-Per-Click grew more and more, and in addition to these responsibilities, I led projects in SEO, conversion optimization, UI and UX. At Data Revolt, I joined as Head of Performance, the first manager brought in from outside, and I passed the milestone of 10 years of experience.

My current experience in digital is over 11 years and still counting. I started my digital career as Junior Traffic in one of the biggest publishers networks from Romania - ArboInteractive, and it evolved to be an amazing journey of continuous learning and successful projects.  

As a seasoned professional with extensive experience in the field of digital marketing, I am an expert in leveraging data and technology to drive results. Experienced working on various verticals: telekom, retail, banking, auto, pharma and beauty. 

My ability to train and educate others on programmatic complex platforms helps the company stay up to date with latest trends in the industry and ready to provide our clients a top of the class digital approach. And to make it official I became a Google Marketing Platform Certified Trainer. 

Hands-on experience in programmatic platforms like: DV360, Adform, Teads, The Trade Desk, Campaign Manager, Studio Creative. 

With a strong background in data analysis and strategic decision making, I am confident in my ability to drive business growth for our clients. Experience working with analytics & data visualization tools: Google Analytics, Appsflyer, Loker Studio. 

Looking forward to the next challenge. 🙂

Since 2013, I've been working as a web developer and have gained a lot of experience in different areas, including APIs, PHP, MySql, JavaScript, and analytics. Over the years, I've come to appreciate the constant learning and challenge that comes with this work. There's always something new to discover, and I love the feeling of mastering a new skill or technology.

In addition to my technical skills, I've also developed a strong set of communication and data analysis skills. I believe that clear communication is essential to success in any team, and I work hard to ensure that I'm always listening carefully and expressing myself clearly. As for data analysis, I've worked extensively with tools like Google Analytics, Google Tag Manager, and Looker Studio, and I love finding insights that can help drive decision-making and improve performance.

Since February 2023, I started as a Data Specialist at Data Revolt, where I focus on ensuring that our data is of the highest quality and finding solutions for any challenges that arise. It's been an exciting new adventure, as I strongly believe that good data is the foundation of any successful business.

As a social media specialist, I am always up to date with the latest trends and with the latest tech revisions of platform algoritms, therefore I can develop different creative strategies and tactics to help my clients in reaching their objectives. Having started my career path in Marketing and currently pursuing a Master’s degree in Advertising, I have gained thorough knowledge on the subject giving me a deep understanding of the various aspects of digital marketing and social media communication, including market research, consumer behaviour, media planning and copywriting.

Through my expertise in this field, I have worked with various fields: retail, real estate, food and non-food etc.

My strongest asset I think is my freshness and creativity, which are a must in today’s market where everything seems to already have been invented, seen, heard and done.