Oana Grigoras - Head of Direct Marketing


My marketing journey started 10 years ago in one of the biggest online fashion stores in Romania, where I learned just how important the right message with the right offer for the right audience is.

After a few years in Gibraltar, I joined Data Revolt to jump start the direct marketing department and take on exciting clients like F64, The Home, Meli Melo, among others. One of our biggest missions is to popularize the importance of marketing automation as a direct marketing strategy. I strongly believe that a well executed abandon cart message can be more effective in driving conversions than a thousand ads could.

I am no stranger to tools such as Klaviyo, Litmus, Sendinblue, OneSignal, Typeform, Tripetto, ActiveCampaign, SEO Monitor and Google Analytics which helps me convey a coherent direct marketing strategy backed by data, in accordance with our clients KPIs.

And oh, I forgot, I love cats… and chocolate.


Today’s article is no different. We’ve taken some of the most common misconceptions we’ve heard about along the years and debunked them. Take that Ghost Busters! Throw some emojis in...

Either way, email marketing might be the right solution for your business. The problem is that you don’t know how to get started but you need not worry. We’ve prepared a list of 5 email...

After exchanging the usual pleasantries, we invariably  got to the ubiquitous question of what one does for a living. Email marketing, I said and waited for his reaction. “Do people still...