Today’s article is no different. We’ve taken some of the most common misconceptions we’ve heard about along the years and debunked them. Take that Ghost Busters! Throw some emojis in there By far, my favorite myth out there. We keep getting requests to add one emoji here, one emoji there,…

Yes, you heard us, it’s no longer that simple. Even if social media has become one of the most important communication channels, the email hasn’t lost its supremacy. It’s still as relevant as before, but crowdier. Hundreds of brands send their hundreds of emails, all before 8:00 a.m. hoping to…

It’s almost upon us… the biggest, most awaited, most dreaded period of the year for e-commerces everywhere! BLACK FRIDAY sales. A time when us, email marketers, fill our pots with coffee and tell our spouses that we’ll sleep at the office. It’s also a time when shoppers everywhere get bombarded…

Either way, email marketing might be the right solution for your business. The problem is that you don’t know how to get started but you need not worry. We’ve prepared a list of 5 email automated campaigns that promise to give you the best results, from the very beginning. 1….

After exchanging the usual pleasantries, we invariably  got to the ubiquitous question of what one does for a living. Email marketing, I said and waited for his reaction. “Do people still read their emails in 2021?” he asked in a snarky tone. After my equally snide first reaction, I stopped…