Preamble Establishing a relationship between brands and consumers is becoming significantly more complex due to the imminent decline of third-party cookies and the ongoing abandonment of mobile advertising identifiers (mobile ad IDs). In this context, the focus shifts to 1st party data, which essentially leads to better performance in digital…

School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of products being sought after. On the flip side, e-commerce businesses and others are preparing as well. We’ve talked to the experts…

Today’s article is no different. We’ve taken some of the most common misconceptions we’ve heard about along the years and debunked them. Take that Ghost Busters! Throw some emojis in there By far, my favorite myth out there. We keep getting requests to add one emoji here, one emoji there,…

Yes, you heard us, it’s no longer that simple. Even if social media has become one of the most important communication channels, the email hasn’t lost its supremacy. It’s still as relevant as before, but crowdier. Hundreds of brands send their hundreds of emails, all before 8:00 a.m. hoping to…

It’s almost upon us… the biggest, most awaited, most dreaded period of the year for e-commerces everywhere! BLACK FRIDAY sales. A time when us, email marketers, fill our pots with coffee and tell our spouses that we’ll sleep at the office. It’s also a time when shoppers everywhere get bombarded…