Analytics

What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a tag management system that only needs one headshot (single script) in the <head>  of your website for installation. It has a user friendly interface, it’s web-based and lets you manage and deploy…

One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to the marketing industry festivals and competitions are those in which authors admit they underestimated KPIs and read results as an overachievement. What is happening? If we move beyond the obvious explanation, that…

First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest commerce platforms in the world. This means that an increasing number of businesses, especially ecommerce websites, choose Shopify to set up their online store in a fast and efficient manner. Another great…

What is AMP? It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare‘s AMP caches, which…

You can find this report under Conversions section > Ecommerce > Product List Performance. Of course, you wouldn’t find it if you don’t have: enhanced ecommerce enabled website tagged with the enhanced ecommerce tracking code product lists defined within the website (ex. Search list, Category list, Recently Viewed Products list,…