Mark your calendars, digital marketers! Google recently announced a significant change to Looker Studio (formerly Data Studio) that will impact how we analyze and report on competitive performance. Starting August 24, 2024, Auction Insights (AI) data will no longer be available for new Looker Studio data sources. Existing data sources…

School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of products being sought after. On the flip side, e-commerce businesses and others are preparing as well. We’ve talked to the experts…

In the dynamic world of data marketing, staying ahead of the curve is crucial. To effectively understand and optimize your digital presence, it’s essential to leverage robust analytics tools. Adobe Analytics has emerged as a leading solution, providing marketers, data analysts, and product owners with powerful insights to drive data-based…

We continue to expand our range of data-based solutions through partnerships with some of the industry’s most important players in mobile data ecosystems. We believe that the partnership between Data Revolt and Kochava has the potential to transform the landscape of data-driven marketing, both for us and beyond. As an…

If you only have 2 minutes:  Server-side tracking means collecting data from user’s accessing a web application/website to a hosting server owned by you and from there data is sent to 3rd parties, as opposed to the client-side tracking, where collected data is sent from browser directly to 3rd parties…