On July 1st, all websites that used Universal Analytics must transition to Google Analytics 4. We analyzed with our Performance and Data & Analytics teams the main updates that GA4 brings and their impact on setting up and optimizing PPC campaigns. In a nutshell: Detailed analysis of user behavior –…
Data Revolt announces a partnership with London-based start-up Flowpoint.AI Data Revolt Agency announces a partnership with 2022 founded company Flowpoint.AI, started by a group of software engineers from RO, relying on extensive experience in the fields of product development, data analytics, AI and cybersecurity. The partnership aims to define top…
If you have only 2 minutes: Google Adwords API will no longer be supported Users need to update their scripts until 31st of OCT to switch to Ads API Google says the new version should be backwards compatible In some cases, errors arise and scripts return wrong values Check-out some…
What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a tag management system that only needs one headshot (single script) in the <head> of your website for installation. It has a user friendly interface, it’s web-based and lets you manage and deploy…
One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to the marketing industry festivals and competitions are those in which authors admit they underestimated KPIs and read results as an overachievement. What is happening? If we move beyond the obvious explanation, that…