Preamble Establishing a relationship between brands and consumers is becoming significantly more complex due to the imminent decline of third-party cookies and the ongoing abandonment of mobile advertising identifiers (mobile ad IDs). In this context, the focus shifts to 1st party data, which essentially leads to better performance in digital…

School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of products being sought after. On the flip side, e-commerce businesses and others are preparing as well. We’ve talked to the experts…

In August 2018, in response to the growing demand for comprehensive digital marketing services in the Romanian market, Cosmin Nastasa and Bogdan Zaharia laid the foundation for the first performance marketing agency with integrated data collection and analysis services, with 100% Romanian capital. In August 2023, marking half a decade…

The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista, Google Play indexes around 90,000 new applications every month. Growing an application in a sustainable and efficient manner requires aligning multiple variables, and a data-driven digital marketing strategy is essential to be…

Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns is done in real-time, based on various variables: business objectives, costs, trends, consumer behavior, and so on. One aspect that few marketers consider when it comes to Google Search campaigns is how…