Mark your calendars, digital marketers! Google recently announced a significant change to Looker Studio (formerly Data Studio) that will impact how we analyze and report on competitive performance. Starting August 24, 2024, Auction Insights (AI) data will no longer be available for new Looker Studio data sources. Existing data sources…

To begin, let’s talk about the importance of embracing a holistic approach that integrates both awareness and performance into your digital strategy throughout the year. Whether you’ve just embarked on your entrepreneurial journey or if your business has a well-established track record, maintaining a year-round focus on brand awareness is…

Social media has become an indispensable tool for businesses, brands, and individuals alike to connect, engage, and expand their brand awareness in the digital landscape. With billions of active users across various platforms, it presents an incredible opportunity for businesses to promote their products, services, and messages to a vast…

Preamble Establishing a relationship between brands and consumers is becoming significantly more complex due to the imminent decline of third-party cookies and the ongoing abandonment of mobile advertising identifiers (mobile ad IDs). In this context, the focus shifts to 1st party data, which essentially leads to better performance in digital…

School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of products being sought after. On the flip side, e-commerce businesses and others are preparing as well. We’ve talked to the experts…