If you only have 2 minutes:  Server-side tracking means collecting data from user’s accessing a web application/website to a hosting server owned by you and from there data is sent to 3rd parties, as opposed to the client-side tracking, where collected data is sent from browser directly to 3rd parties…

On July 1st, all websites that used Universal Analytics must transition to Google Analytics 4. We analyzed with our Performance and Data & Analytics teams the main updates that GA4 brings and their impact on setting up and optimizing PPC campaigns. In a nutshell: Detailed analysis of user behavior –…

In March 2023, Google launched a significant update to its algorithm and revised its documentation. Following this update, we analyzed the situation of websites that have occupied the top positions in certain niches in Romania for the last 6 months, and evaluated how much they have grown or declined, based…

The 1st quarter is almost over, so our Social Media Department decided to share a detailed perspective on what’s to come in 2023. If you have 3 minutes: – Social media users have grown from 1 billion in 2012 to over 4.62 billion. – A transition away from transactional marketing…

If you only have one minute:  Performance Marketing Campaigns have redefined the way we approach copywriting and its functions The main driver that led to these ongoing changes is Google There are some aspects that make life a bit more complicated for copywriters online Technical aspects and the limits of…