We had a fruitful conversation with the SEO department at Data Revolt about how the new features in GA4 influence specific SEO processes, and we extracted the main conclusions that guide us in the new paradigm. The main differences come from the fact that GA4 facilitates a better understanding of…

We continue to expand our range of data-based solutions through partnerships with some of the industry’s most important players in mobile data ecosystems. We believe that the partnership between Data Revolt and Kochava has the potential to transform the landscape of data-driven marketing, both for us and beyond. As an…

If you only have 2 minutes:  Server-side tracking means collecting data from user’s accessing a web application/website to a hosting server owned by you and from there data is sent to 3rd parties, as opposed to the client-side tracking, where collected data is sent from browser directly to 3rd parties…

On July 1st, all websites that used Universal Analytics must transition to Google Analytics 4. We analyzed with our Performance and Data & Analytics teams the main updates that GA4 brings and their impact on setting up and optimizing PPC campaigns. In a nutshell: Detailed analysis of user behavior –…

In March 2023, Google launched a significant update to its algorithm and revised its documentation. Following this update, we analyzed the situation of websites that have occupied the top positions in certain niches in Romania for the last 6 months, and evaluated how much they have grown or declined, based…