In 2021 there are billions of smartphone users and more than 6 million mobile apps in the major app stores (according to Statista), numbers that steadily increase year after year, generating a huge market for the creation and purchasing of apps. This has led companies all over the world to…

One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to the marketing industry festivals and competitions are those in which authors admit they underestimated KPIs and read results as an overachievement. What is happening? If we move beyond the obvious explanation, that…

First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest commerce platforms in the world. This means that an increasing number of businesses, especially ecommerce websites, choose Shopify to set up their online store in a fast and efficient manner. Another great…

Did you ask yourself which marketing strategy is better: SEO or PPC? Maybe there is not something like the BEST strategy, but both can help you get the desired results. Of course, it also depends on your current situation, budget, objectives and what is going on in the marketplace. If…

It’s almost upon us… the biggest, most awaited, most dreaded period of the year for e-commerces everywhere! BLACK FRIDAY sales. A time when us, email marketers, fill our pots with coffee and tell our spouses that we’ll sleep at the office. It’s also a time when shoppers everywhere get bombarded…