Because we are dealing with such a diverse audience, it can become difficult to establish the ideal mix of formats, the audience to which we communicate and the budget we allocate for each type of format. This is not a struggle anymore because Reach Planner is the tool that helps…
What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a tag management system that only needs one headshot (single script) in the <head> of your website for installation. It has a user friendly interface, it’s web-based and lets you manage and deploy…
Today’s article is no different. We’ve taken some of the most common misconceptions we’ve heard about along the years and debunked them. Take that Ghost Busters! Throw some emojis in there By far, my favorite myth out there. We keep getting requests to add one emoji here, one emoji there,…
A good campaign setup is very important for everything that comes next, so try avoiding any mistakes and use your knowledge from past campaigns experience. Here are few useful starting tips: Set a threshold so you always know when is time to act; Exclude keywords, placements and content from the…
Social-media context In this regard, social-media is gaining a huge momentum, and brands of different sizes and from different industries want to capitalize on it. Coupled with the obvious steer towards digital of many brands in various industries that were previously not that present in the digital realm, the context…