Today’s article is no different. We’ve taken some of the most common misconceptions we’ve heard about along the years and debunked them. Take that Ghost Busters! Throw some emojis in there By far, my favorite myth out there. We keep getting requests to add one emoji here, one emoji there,…

A good campaign setup is very important for everything that comes next, so try avoiding any mistakes and use your knowledge from past campaigns experience. Here are few useful starting tips: Set a threshold so you always know when is time to act; Exclude keywords, placements and content from the…

Social-media context In this regard, social-media is gaining a huge momentum, and brands of different sizes and from different industries want to capitalize on it. Coupled with the obvious steer towards digital of many brands in various industries that were previously not that present in the digital realm, the context…

There is a lot of talk about BIG DATA and its impact on the world. Probably like many people, the first time you hear the term you think it has something to do with government information or something like that. The truth is that BIG DATA means any type of…

Yes, you heard us, it’s no longer that simple. Even if social media has become one of the most important communication channels, the email hasn’t lost its supremacy. It’s still as relevant as before, but crowdier. Hundreds of brands send their hundreds of emails, all before 8:00 a.m. hoping to…