There is a lot of talk about BIG DATA and its impact on the world. Probably like many people, the first time you hear the term you think it has something to do with government information or something like that. The truth is that BIG DATA means any type of…
Yes, you heard us, it’s no longer that simple. Even if social media has become one of the most important communication channels, the email hasn’t lost its supremacy. It’s still as relevant as before, but crowdier. Hundreds of brands send their hundreds of emails, all before 8:00 a.m. hoping to…
For a well-developed strategy you’ll also need well-developed audiences. You never know when you will need a certain audience, and for that you need to see in the future and save from the beginning your audience for all sources of traffic. Take into account the user’s membership duration in that…
SEO optimizing your website is an ongoing process. Implement, measure results, change your strategy accordingly, repeat. However, think about it like that: Google Search is one of the first interactions a potential customer has with your website or service. No matter the stage of customer journey they are in, whether…
Now, for those of you who haven’t heard about Shopify, well, stay tuned. According to recent studies on the matter, Shopify was founded as a women congregation, following the motto: “Whenever you feel ify, go shopping!” (Hence Shopify). Fair enough. Of course, there are other opinions on the matter, and…