For a well-developed strategy you’ll also need well-developed audiences. You never know when you will need a certain audience, and for that you need to see in the future and save from the beginning your audience for all sources of traffic. Take into account the user’s membership duration in that…

SEO optimizing your website is an ongoing process. Implement, measure results, change your strategy accordingly, repeat. However, think about it like that: Google Search is one of the first interactions a potential customer has with your website or service. No matter the stage of customer journey they are in, whether…

Now, for those of you who haven’t  heard about Shopify, well, stay tuned. According to recent studies on the matter, Shopify was founded as a women congregation, following the motto: “Whenever you feel ify, go shopping!” (Hence Shopify). Fair enough. Of course, there are other opinions on the matter, and…

Adding a blog to your digital marketing plan can help you keep your audience updated about your business and is the perfect platform to strengthen your SEO strategy. You should take blogging into consideration whether you are a small business, a startup or you already are a successful company. In…

If there is any Google product update, we are more than excited to test it and because in data we trust, we gather and share with you all the infos we have about Google’s new campaign – Performance Max: what it is, if it brings something new and preliminary data…