Did you ask yourself which marketing strategy is better: SEO or PPC? Maybe there is not something like the BEST strategy, but both can help you get the desired results. Of course, it also depends on your current situation, budget, objectives and what is going on in the marketplace. If…

It’s almost upon us… the biggest, most awaited, most dreaded period of the year for e-commerces everywhere! BLACK FRIDAY sales. A time when us, email marketers, fill our pots with coffee and tell our spouses that we’ll sleep at the office. It’s also a time when shoppers everywhere get bombarded…

Amongst different occasions marketers have in mind when developing strategies, Black Friday has become the most important one throughout the years. Moreover, 2020 and the Covid pandemic emphasized the growth of online shopping related to Black Friday discounts, and boosted an already solid trend. This year, the expectations are as…

What is AMP? It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare‘s AMP caches, which…

You can find this report under Conversions section > Ecommerce > Product List Performance. Of course, you wouldn’t find it if you don’t have: enhanced ecommerce enabled website tagged with the enhanced ecommerce tracking code product lists defined within the website (ex. Search list, Category list, Recently Viewed Products list,…