Adding a blog to your digital marketing plan can help you keep your audience updated about your business and is the perfect platform to strengthen your SEO strategy. You should take blogging into consideration whether you are a small business, a startup or you already are a successful company. In…

If there is any Google product update, we are more than excited to test it and because in data we trust, we gather and share with you all the infos we have about Google’s new campaign – Performance Max: what it is, if it brings something new and preliminary data…

In 2021 there are billions of smartphone users and more than 6 million mobile apps in the major app stores (according to Statista), numbers that steadily increase year after year, generating a huge market for the creation and purchasing of apps. This has led companies all over the world to…

One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to the marketing industry festivals and competitions are those in which authors admit they underestimated KPIs and read results as an overachievement. What is happening? If we move beyond the obvious explanation, that…

First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest commerce platforms in the world. This means that an increasing number of businesses, especially ecommerce websites, choose Shopify to set up their online store in a fast and efficient manner. Another great…