Take a seat and fasten your seatbelt because we are going to immerse into the mobile marketing world. Are you ready? Let’s start this journey with some facts from the digital world, in order to understand why mobile is so important: We already know that mobile is the new king…

So, let’s start with the beginning: What are dimensions in Google Analytics? Looking at any Google Analytics report you will see that it is made up of dimensions and metrics. Dimensions are attributes of your data, while metrics are quantitative measurements. For a better understanding, let’s use an example. Let’s…

Either way, email marketing might be the right solution for your business. The problem is that you don’t know how to get started but you need not worry. We’ve prepared a list of 5 email automated campaigns that promise to give you the best results, from the very beginning. 1….

After launching the product and rebranding it, YOXO bloomed under a carefully orchestrated data-marketing strategy and succeeded to penetrate the market at a rate we both hoped for & made it happen with a solid team effort plus some cool ideas. Below are the main points of how we did…

Experiments can be found in shortcuts or in the menu. Experiments can be created on 2 or more existing variables, or new ones can be created. For example, a new campaign can be created with a different goal to see which performs better. The first experiment can be done at…