School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of products being sought after. On the flip side, e-commerce businesses and others are preparing as well. We’ve talked to the experts…

In August 2018, in response to the growing demand for comprehensive digital marketing services in the Romanian market, Cosmin Nastasa and Bogdan Zaharia laid the foundation for the first performance marketing agency with integrated data collection and analysis services, with 100% Romanian capital. In August 2023, marking half a decade…

The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista, Google Play indexes around 90,000 new applications every month. Growing an application in a sustainable and efficient manner requires aligning multiple variables, and a data-driven digital marketing strategy is essential to be…

AMP + Google Analytics 4 I’ve talked about what is AMP and how to track AMP pages and send data into Universal Analytics here. But in this story I want to show you how to send data to Google Analytics 4. Since Google’s announcement that from July 1, 2023, standard…

First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest commerce platforms in the world. This means that an increasing number of businesses, especially ecommerce websites, choose Shopify to set up their online store in a fast and efficient manner. Another great…