AMP + Google Analytics 4 I’ve talked about what is AMP and how to track AMP pages and send data into Universal Analytics here. But in this story I want to show you how to send data to Google Analytics 4. Since Google’s announcement that from July 1, 2023, standard…

First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest commerce platforms in the world. This means that an increasing number of businesses, especially ecommerce websites, choose Shopify to set up their online store in a fast and efficient manner. Another great…

After launching the product and rebranding it, YOXO bloomed under a carefully orchestrated data-marketing strategy and succeeded to penetrate the market at a rate we both hoped for & made it happen with a solid team effort plus some cool ideas. Below are the main points of how we did…