Performance

The basic information you need (name, phone number, email address) is automatically completed, but making it easy for the user is not as good for you, as an advertiser, as you may think. An easy process most of the times means poor quality of leads. In order to raise the…

Because we are dealing with such a diverse audience, it can become difficult to establish the ideal mix of formats, the audience to which we communicate and the budget we allocate for each type of format. This is not a struggle anymore because Reach Planner is the tool that helps…

A good campaign setup is very important for everything that comes next, so try avoiding any mistakes and use your knowledge from past campaigns experience. Here are few useful starting tips: Set a threshold so you always know when is time to act; Exclude keywords, placements and content from the…

For a well-developed strategy you’ll also need well-developed audiences. You never know when you will need a certain audience, and for that you need to see in the future and save from the beginning your audience for all sources of traffic. Take into account the user’s membership duration in that…

If there is any Google product update, we are more than excited to test it and because in data we trust, we gather and share with you all the infos we have about Google’s new campaign – Performance Max: what it is, if it brings something new and preliminary data…