If you only have one minute:  Performance Marketing Campaigns have redefined the way we approach copywriting and its functions The main driver that led to these ongoing changes is Google There are some aspects that make life a bit more complicated for copywriters online Technical aspects and the limits of…

The first 2 months of 2023 brought some digital marketing product updates – Google, Meta and LinkedIN, updates that either bring new opportunities for marketers, or optimize situations where things were not functioning too well.  We developed a list with the most important and the implications of each one: The…

Build awareness, increase website traffic, generate more leads or sales…these are objectives for online businesses. But which is more important? What should your business prioritize? At this point it is important to understand business goals and integrate all appropriate media channels in your online paid marketing strategy. Overview: brand awareness…

The basic information you need (name, phone number, email address) is automatically completed, but making it easy for the user is not as good for you, as an advertiser, as you may think. An easy process most of the times means poor quality of leads. In order to raise the…

Because we are dealing with such a diverse audience, it can become difficult to establish the ideal mix of formats, the audience to which we communicate and the budget we allocate for each type of format. This is not a struggle anymore because Reach Planner is the tool that helps…