Did you ask yourself which marketing strategy is better: SEO or PPC? Maybe there is not something like the BEST strategy, but both can help you get the desired results. Of course, it also depends on your current situation, budget, objectives and what is going on in the marketplace. If…

Of course, this 5 minutes formula is made to give you a quick look on the health of the account and a fast, general idea of the overall position of the account on a predetermined scale that comes along with it. How to calculate it The formula is called “The…

Experiments can be found in shortcuts or in the menu. Experiments can be created on 2 or more existing variables, or new ones can be created. For example, a new campaign can be created with a different goal to see which performs better. The first experiment can be done at…