After launching the product and rebranding it, YOXO bloomed under a carefully orchestrated data-marketing strategy and succeeded to penetrate the market at a rate we both hoped for & made it happen with a solid team effort plus some cool ideas. Below are the main points of how we did…

Experiments can be found in shortcuts or in the menu. Experiments can be created on 2 or more existing variables, or new ones can be created. For example, a new campaign can be created with a different goal to see which performs better. The first experiment can be done at…

Based on who the survey is for, placement, trigger and, of course, the questions that you ask, you can find out what your customers love about your products or services, what they don’t like that much, what hurts your conversions, or what would turn random visitors into loyal customers. By…

This was a challenging task that I had to accomplish during the early stages of my newly adopted career path as a Data Analyst. The question is neither easy or hard to answer, because it mostly depends on your creative imagination. The main purpose of this article will be to…

After exchanging the usual pleasantries, we invariably  got to the ubiquitous question of what one does for a living. Email marketing, I said and waited for his reaction. “Do people still read their emails in 2021?” he asked in a snarky tone. After my equally snide first reaction, I stopped…