Build awareness, increase website traffic, generate more leads or sales…these are objectives for online businesses. But which is more important? What should your business prioritize? At this point it is important to understand business goals and integrate all appropriate media channels in your online paid marketing strategy. Overview: brand awareness…
The basic information you need (name, phone number, email address) is automatically completed, but making it easy for the user is not as good for you, as an advertiser, as you may think. An easy process most of the times means poor quality of leads. In order to raise the…
AMP + Google Analytics 4 I’ve talked about what is AMP and how to track AMP pages and send data into Universal Analytics here. But in this story I want to show you how to send data to Google Analytics 4. Since Google’s announcement that from July 1, 2023, standard…
Because we are dealing with such a diverse audience, it can become difficult to establish the ideal mix of formats, the audience to which we communicate and the budget we allocate for each type of format. This is not a struggle anymore because Reach Planner is the tool that helps…
What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a tag management system that only needs one headshot (single script) in the <head> of your website for installation. It has a user friendly interface, it’s web-based and lets you manage and deploy…