If you have only 2 minutes: Google Adwords API will no longer be supported Users need to update their scripts until 31st of OCT to switch to Ads API Google says the new version should be backwards compatible In some cases, errors arise and scripts return wrong values Check-out some…

Content marketing is an essential tool for businesses in the healthcare and pharmaceutical industries. But how can one ensure that their content marketing efforts are effective in reaching their target audiences? Healthcare and pharma content marketing can be a tricky endeavor. Not only do you need to create content that…

Build awareness, increase website traffic, generate more leads or sales…these are objectives for online businesses. But which is more important? What should your business prioritize? At this point it is important to understand business goals and integrate all appropriate media channels in your online paid marketing strategy. Overview: brand awareness…

The basic information you need (name, phone number, email address) is automatically completed, but making it easy for the user is not as good for you, as an advertiser, as you may think. An easy process most of the times means poor quality of leads. In order to raise the…

AMP + Google Analytics 4 I’ve talked about what is AMP and how to track AMP pages and send data into Universal Analytics here. But in this story I want to show you how to send data to Google Analytics 4. Since Google’s announcement that from July 1, 2023, standard…