In August 2018, in response to the growing demand for comprehensive digital marketing services in the Romanian market, Cosmin Nastasa and Bogdan Zaharia laid the foundation for the first performance marketing agency with integrated data collection and analysis services, with 100% Romanian capital. In August 2023, marking half a decade…

The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista, Google Play indexes around 90,000 new applications every month. Growing an application in a sustainable and efficient manner requires aligning multiple variables, and a data-driven digital marketing strategy is essential to be…

Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns is done in real-time, based on various variables: business objectives, costs, trends, consumer behavior, and so on. One aspect that few marketers consider when it comes to Google Search campaigns is how…

Currently, social media has become an integral part of our daily lives. Social networks have revolutionized the way we communicate, connect, and share information with others. Currently, there are billions of active users on various social platforms. In this context, social networks have slowly but surely transformed into a critical…

In the dynamic world of data marketing, staying ahead of the curve is crucial. To effectively understand and optimize your digital presence, it’s essential to leverage robust analytics tools. Adobe Analytics has emerged as a leading solution, providing marketers, data analysts, and product owners with powerful insights to drive data-based…