Currently, social media has become an integral part of our daily lives. Social networks have revolutionized the way we communicate, connect, and share information with others. Currently, there are billions of active users on various social platforms. In this context, social networks have slowly but surely transformed into a critical…

In the dynamic world of data marketing, staying ahead of the curve is crucial. To effectively understand and optimize your digital presence, it’s essential to leverage robust analytics tools. Adobe Analytics has emerged as a leading solution, providing marketers, data analysts, and product owners with powerful insights to drive data-based…

We had a fruitful conversation with the SEO department at Data Revolt about how the new features in GA4 influence specific SEO processes, and we extracted the main conclusions that guide us in the new paradigm. The main differences come from the fact that GA4 facilitates a better understanding of…

We continue to expand our range of data-based solutions through partnerships with some of the industry’s most important players in mobile data ecosystems. We believe that the partnership between Data Revolt and Kochava has the potential to transform the landscape of data-driven marketing, both for us and beyond. As an…

If you only have 2 minutes:  Server-side tracking means collecting data from user’s accessing a web application/website to a hosting server owned by you and from there data is sent to 3rd parties, as opposed to the client-side tracking, where collected data is sent from browser directly to 3rd parties…