The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista, Google Play indexes around 90,000 new applications every month. Growing an application in a sustainable and efficient manner requires aligning multiple variables, and a data-driven digital marketing strategy is essential to be…

Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns is done in real-time, based on various variables: business objectives, costs, trends, consumer behavior, and so on. One aspect that few marketers consider when it comes to Google Search campaigns is how…

Currently, social media has become an integral part of our daily lives. Social networks have revolutionized the way we communicate, connect, and share information with others. Currently, there are billions of active users on various social platforms. In this context, social networks have slowly but surely transformed into a critical…

In the dynamic world of data marketing, staying ahead of the curve is crucial. To effectively understand and optimize your digital presence, it’s essential to leverage robust analytics tools. Adobe Analytics has emerged as a leading solution, providing marketers, data analysts, and product owners with powerful insights to drive data-based…

We had a fruitful conversation with the SEO department at Data Revolt about how the new features in GA4 influence specific SEO processes, and we extracted the main conclusions that guide us in the new paradigm. The main differences come from the fact that GA4 facilitates a better understanding of…