Razvan Zlavog - Content Marketer

Razvan

Currently looking after one of the leading Data Marketing agencies in RO, as a brand manager. Complementary, I develop case studies and editorials on a variety of hot topics in the digital marketing world, to inform, educate, share the know-how and sometimes win awards 🙂 

I gathered an extensive experience of nearly 12 years in marketing & copywriting. 

– working with diverse clients and impacting different businesses to the best of my abilities 

– filled in a gap of know-how I often encountered – branding and identity. 

– accumulated diverse work experiences in different (sometimes completely opposite) fields, with several years tenure in management, including a somewhat high-level position in public administration that rounded my work ethics and very much broadened my perspective.

At some point along the way I started to become attached to a particular way of seeing & delivering copywriting in the larger context of branding: to describe it, I use the term ”responsible copywriting” – an ethical-based approach towards conveying messages both online & offline. 

My current collaboration with Data Revolt capacitates my skills and gives me the tools and the mentorship I require to make a step forward towards making an impact.

Articles

Preamble Establishing a relationship between brands and consumers is becoming significantly more complex due to the imminent decline of third-party cookies and the ongoing abandonment of mobile...

School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of...

In August 2018, in response to the growing demand for comprehensive digital marketing services in the Romanian market, Cosmin Nastasa and Bogdan Zaharia laid the foundation for the first performance...

The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista, Google Play indexes around 90,000 new applications every month. Growing an...

We had a fruitful conversation with the SEO department at Data Revolt about how the new features in GA4 influence specific SEO processes, and we extracted the main conclusions that guide us in the...

We continue to expand our range of data-based solutions through partnerships with some of the industry's most important players in mobile data ecosystems. We believe that the partnership between Data...

If you only have 2 minutes:  Server-side tracking means collecting data from user’s accessing a web application/website to a hosting server owned by you and from there data is sent to 3rd...

On July 1st, all websites that used Universal Analytics must transition to Google Analytics 4. We analyzed with our Performance and Data & Analytics teams the main updates that GA4 brings and...

If you only have one minute:  Performance Marketing Campaigns have redefined the way we approach copywriting and its functions The main driver that led to these ongoing changes is Google...

The first 2 months of 2023 brought some digital marketing product updates - Google, Meta and LinkedIN, updates that either bring new opportunities for marketers, or optimize situations where things...