I’ve started by developing a strong technical knowledge and experience of the performance ecosystem by implementing, monitoring and optimizing campaigns for clients from various industries, mostly ecommerce. Later on, I started working more with apps and afterwards with lead generating accounts, understanding the different needs, requirements and optimal media mix for each type of account.
As a senior, I am now managing a small team and I am focused on in depth understanding of the client’s needs, digital marketing landscape and campaign data in order to draw the optimal strategy for delivering great results in an ecosystem that is continuously changing and needs adapting.
