Programmatic Advertising Senior Team
Honest. Reliable. Happy
Dana
Programmatic advertising is that one friend to whom you will thank later for saving you time, money, and hassle, while guiding you towards the best shopping outcomes.
Its cost efficiency, access to diverse inventory, and real-time optimization truly make programmatic advertising an invaluable ally in achieving your awareness goals, just as your shopping-savvy friend does in helping you curate a stylish and budget-friendly wardrobe.
My journey in digital marketing started 7 years ago, and it was the best decision I made. All this time I had the great opportunity to implement projects and assist partnership goals for more than 150 clients, both RO & International, including: Orange, YOXO, Bringo, METRO, Khiel’s, Lidl, Coca-Cola, and many more.
On this path I have gained valuable experience in:
Programmatic media buying;
Digital strategy planning;
In-depth analysis & optimization;
Account management.
To help my clients in reaching their business goals and building a strong awareness strategy, I use a diverse array of tools such as: DV360, CM360, GA4, Data Studio, Tag Manager, Firebase, Appsflyer, Adform, Teads Ad Network, MOAT, and others.
Being part of the Data Revolt allowed me to experience more cross - functional collaboration, to enhance my communication and people management skills through coordination of the Programmatic Team, and to constantly evolve in this dynamic environment.
What excites me even more is the chance I have to merge and harmonize the Programmatic strategy in the media mix, working closely with other teams, including Performance, Design, and Content Marketing. A collective power in sustain of remarkable results.
My contribution and my passion lies in making a meaningful impact across various business domains, to drive positive change and significant value with each project for my clients.
Alexandra
My current experience in digital is over 11 years and still counting. I started my digital career as Junior Traffic in one of the biggest publishers networks from Romania - ArboInteractive, and it evolved to be an amazing journey of continuous learning and successful projects.
As a seasoned professional with extensive experience in the field of digital marketing, I am an expert in leveraging data and technology to drive results. Experienced working on various verticals: telekom, retail, banking, auto, pharma and beauty.
My ability to train and educate others on programmatic complex platforms helps the company stay up to date with latest trends in the industry and ready to provide our clients a top of the class digital approach. And to make it official I became a Google Marketing Platform Certified Trainer.
Hands-on experience in programmatic platforms like: DV360, Adform, Teads, The Trade Desk, Campaign Manager, Studio Creative.
With a strong background in data analysis and strategic decision making, I am confident in my ability to drive business growth for our clients. Experience working with analytics & data visualization tools: Google Analytics, Appsflyer, Loker Studio.
Looking forward to the next challenge. 🙂
Clientii nostri
Articolul ăsta este pentru tine dacă: ești la început de carieră în marketing digital și încă nu te-ai decis în ce direcție s-o iei; ai ceva ani de experiență în marketing, dar parcă...