ASO (App Store Optimization)

From my perspective, content has always been king, both in terms of awareness and revenue. I started this path by studying Journalism, Public Relations and Communications and moved forward through copywriting and content writing, both in-house and at other agencies, before the Data Revolt era. This step-by-step approach gave me time for a smooth transition to digital, as well as a strong ground in terms of creativity and research.

All my previous experiences played their part in my professional plot and I am lucky to have been challenged by countless content channels and formats and various significant projects including OLX, Mega Image, Ivatherm, Secom, Flanco, Kiehl's, OTP Bank and many others. Juggling with short form and long form content marketing and copy and shifting from writing holistic healthcare articles to editing backlinking pieces of content for the automotive industry gave me the opportunity to strengthen my accommodation skills and to support a deep understanding of various industry niches.

Joining Data Revolt broadened my horizons on data marketing, supported me to build a Content Marketing department de novo and allowed me to become more than familiar with SEO content tools such as Ahrefs, SEOmonitor, Screaming Frog and Semrush.

As for what I'm both receiving and giving back, making an impact in numerous business fields is my mantra and my purpose. All the more as I have the opportunity to integrate and align the Content strategy with other related approaches such as SEO, performance, UX, direct marketing or social media.

I'm not only providing companies with purposeless content pieces, but with in-depth research, competition analysis, search engine marketing best practices and evergreen deliverables that attract traffic, improve rankings, educate the market and, bottom line, revamp the brands' awareness and increase business revenue.

As one of the “seniors” in the Romanian SEO community, I started this journey in 2008. My web development background proved very helpful in honing my SEO skills and helped me to develop enduring relationships with my customers.

By working with various SEO agencies, publishers and online businesses, I have gained extensive and valuable experience in SEO audits, websites migrations, local SEO, gap analysis, SEO strategies and backlinking strategies. I count myself fortunate to have been part of exciting projects like Imobiliare, eJobs, OLX, GSP, Orange, Elefant and Kiehl’s (both Romanian and international) and to have built an SEO department from scratch with some of the best SEO specialists out there.

Data Revolt Agency is, at this moment, a challenging and enriching environment that helps me navigate the career path I have chosen. To help my clients develop SEO strategies backed by data, I use a variety of tools such as Screaming Frog, Ahrefs, Moz, Semrush, Deepcrawl, Botify and others, which make valuable additions to tables and databases. 

SEO is not only about ranking and organic traffic, but also revenue-driven growth.