Email Marketing

My marketing journey started 10 years ago in one of the biggest online fashion stores in Romania, where I learned just how important the right message with the right offer for the right audience is.

After a few years in Gibraltar, I joined Data Revolt to jump start the direct marketing department and take on exciting clients like F64, The Home, Meli Melo, among others. One of our biggest missions is to popularize the importance of marketing automation as a direct marketing strategy. I strongly believe that a well executed abandon cart message can be more effective in driving conversions than a thousand ads could.

I am no stranger to tools such as Klaviyo, Litmus, Sendinblue, OneSignal, Typeform, Tripetto, ActiveCampaign, SEO Monitor and Google Analytics which helps me convey a coherent direct marketing strategy backed by data, in accordance with our clients KPIs.

And oh, I forgot, I love cats... and chocolate.

I started my career in email marketing with great enthusiasm and curiosity in 2021 at Data Revolt, when I decided I wanted a more dynamic job with plenty of creative projects. For me, email marketing is the puzzle piece I needed to develop my skills in communicating with our clients and exploring new ways of thinking strategically, analytically and most importantly, creatively.

Reporting and analyzing campaign performance is part of my daily to-do list, active research and self-education by reading the latest news in the field, allows me to shape effective and well-executed communication strategies with my team.

Passionate about fashion, make-up and interior design, I have been more than motivated to work for brands such as Murmur, Meli Melo, Mathilde or The Home, the challenges coming from brands that activate in the tech, automotive, pharmaceutical and sometimes even fishing equipment industries. Sometimes life surprises you with how easily you can adapt when you love what you do.

I was also ambitious to stay up to date with everything new and learn as many tools as possible like Google Analytics, Klaviyo, Sendinblue, Newsman, or ActiveCampaign, to plan and implement well-defined Direct Marketing strategies in line with the key performance indicators of the clients within our portfolios.

Since 2013, I have started to put into practice what I studied in the Marketing master. My professional development came gradually, working in companies focused on different industries such as IT or automotive.

Today I am part of Data Revolt Agency team, in the Direct Marketing department, which for me means a continuous opportunity for learning and deepening my knowledge, through certifications of various e-mail marketing platforms such as Klaviyo, NewsMAN, Sendinblue, ActiveCampaign, and also understanding data so as to be able to offer strategies tailored for each client.

Direct Marketing is truly unique, complex and full of creativity from all points of view: from the design of newsletters, the creation of the right message to respond to the needs and desires of the audience and the development of automatic campaigns to accurately understand the behavior of the target audience.

Everything is like a well-thought-out puzzle, ultimately meant to offer the most pleasant experience and the best results!