Audit
- Stabilirea relevantei datelor colectate
- Identificarea erorilor in raportare si pain points (drop-off rate)
- Documentatie cu raportul de audit
- Sesiune de detaliere a rezultatelor
- Masurarea nivelului de maturitate digitala din companie
Plan de masurare
- Consultanta si strategie personalizata in alinierea obiectivelor de business cu cele de marketing
- Definire plan in functie de modelul de afacere, platforme utilizate, strategia comerciala si comportament utilizator
- Integrare cu echipele de Performance, SEO, programare, design și management de produs
- Prioritizare activitati dupa model SCRUM
Colectare
- Integrare surse de date interne, surse de marketing sau tool-uri
- Specialist dedicat pentru urmarirea procesului de colectare
- Suport specializat in relatia cu departamentul de programare
- Acoperire pe toate platformele web sau aplicatii (Android & iOS)
- Solutii pentru toate verticalele: e-commerce, lead-uri, branding
- Adoptie de noi tehnologii si solutii “ongoing”
Raportare
- Raportarea automatizată, real time, cu multiple surse de date
- Analiza investiției în canalele de marketing plătite, organic si direct marketing
- Personalizarea raportarii pe nivele ierarhice: management, specialist marketing, manager de produs, tehnic
- Mentenanta si suport dedicat in procesul de raportare
- Relevanta de +99% in date
Analiza
- Data analyst dedicat
- Analiza pe vanzari, costuri, comercial, brand, intelegerea clientilor si targetare
- Tipuri de analiza: descriptiva, de diagnostic, exploratorie si predictiva
- Training aplicat pe intelegerea datelor pentru echipele interne de client
Implementari Analytics
Honest. Reliable. Happy
Marian
DATA is the guidance provided for a business to achieve its goal.
Since 2012 I have worked with many global and local businesses in order to help them thrive by using the power of the data. We helped companies achieve their goals like ECCO the shoe manufacturer that is present in 17 countries across the globe, UiPath the global software company that makes robotic process automation software, L’OREAL the world's largest cosmetics company and many more e-commerces and lead generation businesses.
Along the way I developed a set of skills that now allow me to solve business struggles (replenishment, predictability, stock rotation) by putting the data to work.
A good part of my work is related to Google Suite: Google Analytics 360, Google Ads, Google Tag Manager, Firebase, Data Studio, CM & DV 360 but not limited to it.
In August 2018 something magically happened, Data Revolt was born and I was there from the beginning. Now I’m leading the DATA department and I’m very proud of each one of my colleagues due to their professionalism, knowledge and because of embracing the common values of <honest, reliable and happy>. Here I had the chance to work with a lot of analytics tools (beside Google Suite) like Mixpanel, Adobe Analytics, AppsFlyer, Adjust and also got certified in Mixpanel and Adjust.
Our focus as a DATA team is to provide digital solutions to drive excellent business results by using data.
Alex
Andi
Mihai
Alina
Olga
Tudor
Daniel