<p>Blog</p>

Content designed to give you a new perspective of data informed marketing. Get inspired by our resources and make the most out of your business.

AMP + Google Analytics 4 I’ve talked about what is AMP and how to track AMP pages and send data into Universal Analytics here. But in this story I want to show you how to send data to Google Analytics 4. Since Google’s announcement that from July 1, 2023, standard…