Flanco: Qualified traffic & cost efficiency through smarter targeting and bidding

The Challenge

The client wanted to grow e-shop traffic without inflating media costs and without eroding profitability. Pushing harder on paid channels typically blows up CPA and CPC, so the brief was effectively contradictory: more qualified visitors, same spend envelope, profitability intac

• Drive more traffic to the e-shop without raising total media cos
• Preserve profitability metrics (ROAS, cost/revenue) while scaling
• Avoid the typical CPA/CPC inflation that comes with volume pushes
• Reach genuinely relevant users, not just cheap impressions
• Build a sustainable funnel rather than relying only on bottom-funnel tactics

Our Approach

We built a full marketing funnel — reaching users in the interest & consideration phase with dedicated campaigns, collecting them into audiences, and then remarketing with the strongest offers.

1. Qualified traffic engine: an efficient channel mix across Facebook Ads, Google Display Network, YouTube and Discovery campaigns.
2. Audience precision: targeted specific custom and in-market audiences identified through upfront analysis, to reach the most relevant people for the business.
3. Funnel architecture: top/mid-funnel campaigns feeding remarketing pools, then converting them with best-offer creatives.
4. Campaign restructure: rebuilt the account structure for clearer optimization signals and better budget allocation.
5. Bidding for profitability: ROAS-based bidding strategies replaced volume-first tactics, aligning the algorithm with the business goal.