Component 01
Strategy & audiences
We combine your first-party data with third-party sources and build segments, lookalikes and exclusion lists, so budget goes to the audience most likely to convert.
Home›Performance Marketing›Programmatic Advertising
●Algorithmic media buying · DV360A programmatic marketing agency powered by data and AI
We do algorithmic media buying: we buy and optimize ad inventory in real time, to the right audience, across display, video, CTV, audio and DOOH. Our programmatic advertising services are built around audience data and business results, not impressions.
We run DV360 (Display & Video 360) and other DSP campaigns, with fine control over inventory, audience and brand safety. We put data and AI at the foundation of every decision and scale only what delivers results.
What is included
- groupsStrategy and data-based audiences
- display_settingsDV360 and other DSP setup and management
- live_tvCampaigns across display, video, CTV / OTT, audio and DOOH
- handshakePrivate deals (PMP) and premium inventory
- verified_userBrand safety, viewability and fraud control
- monitoringMeasurement, attribution and AI optimization
When you need programmatic
When manual media buying can't keep up
Attention is fragmenting across more screens and channels, and manual buying can't efficiently cover display, video, CTV, audio and DOOH at the same time. Algorithmic media buying through DSPs like DV360 unifies it all, targets on data and optimizes in real time.
01
Reach without control
You buy media from separate sources, with no unified view of reach, frequency and overlap across channels.
02
Budget wasted on weak inventory
Without brand safety and viewability, part of the budget lands on non-viewable placements or brand-unsafe environments.
03
Shallow targeting
Campaigns don't use audience data, so they reach the wrong people and you pay for impressions that don't matter.
04
New channels left out
CTV, audio and DOOH stay untapped, even as more of your audience's attention moves there.
Service components
What our programmatic advertising services cover
Each component covers a stage from audience strategy to measured business outcome. Tap "See more" for details.
Component 02
DV360 setup & management
We work campaign structure, insertion orders, line items and bidding strategies. From one place we control buying across channels and inventory types.
Component 03
Omnichannel campaigns
That includes YouTube and audio across streaming and podcasts. We weight and sequence channels by goal and audience behavior.
Component 04
Inventory & private deals
We look for quality, transparent, brand-fit inventory. We combine open auction with direct deals by goal.
Component 05
Brand safety & creative
We make sure ads run in safe environments and are actually seen. We also run dynamic creative (DCO), adapted by audience and context.
Component 06
Measurement & attribution
We report business results and real cost, not just impressions, and use the data for continuous optimization.
Our process
From audit to scale, monitored at every step
We apply the same performance marketing framework: start from data, test, and scale only what delivers results.
query_stats
Step 01
Audit & strategy
We analyze goals, audience and competition, define data-based audiences and per-channel KPIs.
display_settings
Step 02
DV360 & tracking setup
We set up the DSP, audiences, private deals, brand safety and full tracking, so every campaign is measurable.
rocket_launch
Step 03
Campaign launch
We launch on the right channels, with audiences, creatives and bidding strategies tested from day one.
smart_toy
Step 04
Algorithmic optimization
We optimize on KPIs with algorithmic and AI bidding, move budget to inventory and audiences that perform, and cut waste.
trending_up
Step 05
Scale
We expand to new channels and audiences (CTV, audio, DOOH) and scale efficiently, keeping control over results.
Optimization areas
Everything that drives a programmatic campaign's efficiency
We optimize every lever that decides how efficiently budget reaches the right audience.
01
Audiences & data
First-party, third-party and lookalike segments, so budget reaches the right people.
02
DSP / DV360 setup
Campaign structure, insertion orders and line items configured correctly in DV360.
03
Inventory & PMP
We pick the sources and private deals that offer quality, transparent inventory.
04
Bidding strategies
We bid algorithmically on KPIs, not impressions, using performance signals.
05
Creative & DCO
We test and personalize creative dynamically, by audience and context, for maximum relevance.
06
Channel mix
We weight display, video, CTV, audio and DOOH by goal and behavior.
07
Brand safety & fraud
Verification, viewability and anti-fraud control, so budget goes to real placements.
08
Frequency & reach
We manage frequency across channels to maximize useful reach without oversaturation.
09
Measurement & attribution
We tie campaigns to conversions and business outcomes, for decisions on real data.
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Frequently asked questions
Programmatic advertising is the automated, algorithmic buying of ad inventory in real time, based on audience data. Instead of buying manually, platforms like DV360 bid on and deliver ads to the right audience across display, video, CTV, audio and DOOH.
Display & Video 360 is Google's programmatic platform where we plan, buy and optimize campaigns across multiple channels and inventory types from one place, with access to private deals and audience data.
Cost depends on channels, inventory and goal. We work on a management fee plus media budget and agree KPIs together; request a custom quote.
Display, video (including YouTube), CTV / OTT, audio (streaming and podcasts), native and DOOH (digital out-of-home), all managed programmatically.
Google Ads mainly covers Search and the Google network. Programmatic, via DSPs like DV360, buys inventory from many more sources and channels (CTV, DOOH, audio), with finer control over audience, inventory and brand safety.
First signals usually appear within the first weeks, after the algorithms' learning phase; efficient optimization and scaling settle in over 1-3 months.
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