Analytics + PPC
Pachet Performance Ready
Implementare Google Analytics 4 optimizata pentru imbunatatirea campaniilor PPC
Strategie personalizata si setare campanii de Performance Marketing
Ce contine pachetul
Analytics GA4
- Audit complet de tracking si implementare Google Analytics 4, setari, masurare evenimente de conversie
- Implementare Google Analytics 4 adaptata prin specificatii (dataLayer) pentru diverse tipuri de business
- Implementare librarii de marketing: Google Ads, Facebook Pixel, Floodlight, RTB, Criteo
PPC
- Abordare multi-channel si acoperire completa: Google Search, Display, Shopping, Programmatic DV 360, Universal App, Facebook, Linkedin, Apple Ads, TikTok, RTB, Criteo, Huawei Ads, Yahoo, Twitter, Pinterest, Taboola, Waze, Digital OOH
- Servicii de media planning si media buying personalizate
- Proces continuu de optimizare a campaniilor de performance marketing, decizii luate pe baza datelor.
- Campanii de Search, Display, Programmatic, Video, Shopping, Remarketing
- Rapoarte customizate in real-time
Avantaje Pachet GA4 + PPC
- Implementare coordonata de GA4 si campanii Performance
- Timp de implementare si executie redus
- Integrare cu toate canalele de Performance
- Reducerea costurilor de implementare
- Acces la consultanta direct de la specialisti
- Rapoarte customizate in real-time
![Campanii PPC de la Data Revolt](https://datarevolt.agency/wp-content/uploads/2022/09/granular-reporting.jpg)
Echipa de specialisti certificata 100%
- Agentie Premium Partner Google
- Top 3% din agentiile partenere Google
- Experienta pe multiple industrii
- Top Forbes - Agentii de digital
- Retail Digital Champion
- Certificare Google Marketing Platform
Pachet personalizat in functie de specificul businessului
Foloseste date esentiale pentru a creste profitul campaniilor PPC
Companii mari, cu mai multe linii de business
Insighturi pentru o imagine mult mai clară a comportamentului utilizatorilor
Ecosistem digital marketing complex
Optimizarea campaniilor de paid-ads
Ecommerce
Intelegerea profitabilitatii ad-urilor in functie de user
Colectarea avansata a datelor din canale de media
Imbunatatire rezultate business in functie de noul data driven model
Startups
Pentru cei care cauta crestere rapida - fragile bottom line -
Crestere rapida prin definirea customer journeyului si feature-ului de predictive audience
Insight-uri care modeleaza/ adapteaza produsele si serviciile
![Agentie PPC Google Premier Partner -Campanii Google ADS](https://datarevolt.agency/wp-content/uploads/2022/09/google.png)
![Agentie PPC - campanii Facebook Ads si promovare Facebook](https://datarevolt.agency/wp-content/uploads/2022/09/fb-business.png)
![Agentie PPC cu focus pe Campanii Youtube](https://datarevolt.agency/wp-content/uploads/2022/09/youtube.png)
![Pachet GA4 Performance Ready](https://datarevolt.agency/wp-content/uploads/2022/09/linkedin.png)
![Agentie PPC cu campanii in programmatic dislpay video 360 (dv360)](https://datarevolt.agency/wp-content/uploads/2022/09/dv360.png)
Proces certificat de implementare Google Analytics 4 (GA4)
Metodologie dezvoltata inhouse bazata pe un plan de masurare in 4 etape
Am implementat GA4 (Google Analytics 4) pentru: Fashion Days, Orange, Vivre, Imobiliare, Flanco, L'Oreal
Au incredere in noi
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Capabilitati noi GA4
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Tracking cross-device
GA4 permite urmarirea interactiunilor userilor cu brandul pe mai multe device-uri. Datele colectate din interactiunea unui user cross-device ofera o imagine mult mai clara a comportamentului utilizatorilor, care se traduce in capacitati de targetare si licitare superioare.
Raportare app + web
Daca pana acum un business care funcționa si pe web si ca aplicatie mobile avea nevoie mai multe instrumente de colectare de date, facand procesul greoi, in GA4 datele sunt in același loc.
Asta inseamna o eficientizare a raportarii si analizei de date cu impact in rezultatele campaniilor.
User vs. sessions
Daca pana acum Google Analytics inregistra sesiuni, adica interactiunile unui user cu platforma web, GA4 masoara la nivel de utilizator.
Acum putem intelege mult mai bine comportamentul audienței, pentru ca focusul este pe user, nu pe sesiuni.
Model de atribuire data-driven
Fata de modelul clasic, modelul data-driven atribuie conversiile in functie de datele contului (timpul pana la conversie, tipul deviceului, interactiunile cu anunturile, ordinea in care s-a realizat expunerea la anunturi ), ceea ce ofera mai multa acuratete si o imagine mult mai clara a rezultatelor