Driving 70% More Bottom-Funnel Conversions with Storytelling and CM360 Sequential Targeting

The Challenge

Operating in a telecom landscape dominated by massive, well-established players, YOXO needed an innovative digital campaign to stand out and convert.

• Brand Elevation: Showcase the unique, digital-first benefits of the YOXO subscription to enhance overall brand image.
• Audience Mapping: Define potential audiences and build a precise match between user intent and the app's service offerings.
• Acquisition Pressures: Increase the total number of app installations and new accounts opened.
• Retention & Growth: Attract a steady stream of new subscribers while maintaining top-of-mind awareness to retain existing customers.

Our Approach

To communicate complex product perks in an attractive, memorable way, we bypassed static targeting in favor of controlled, sequential storytelling.

1. CM360 Creative Sequencing: Leveraged Campaign Manager 360 to deliver a controlled sequence of ads, ensuring users saw benefits in a logical order.
2. Storytelling Framework: Built an explicit narrative loop that introduced distinct product benefits step-by-step rather than all at once.
3. Buyer Persona Layering: Tailored the programmatic distribution specifically toward mapped Buyer Personas and Telecom Competition segments.
4. Sequential Retargeting: Improved the quality of remarketing (RMK) efforts by using sequential logic to move users who engaged with prospecting ads deeper down the funnel.