RO

Analytics + PPC

Pachet Performance Ready

Implementare Google Analytics 4 optimizata pentru imbunatatirea campaniilor PPC

Strategie personalizata si setare campanii de Performance Marketing

Ce contine pachetul

Analytics GA4

  • Audit complet de tracking si implementare Google Analytics 4, setari, masurare evenimente de conversie
  • Implementare Google Analytics 4 adaptata prin specificatii (dataLayer) pentru diverse tipuri de business
  • Implementare librarii de marketing: Google Ads, Facebook Pixel, Floodlight, RTB, Criteo

PPC

  • Abordare multi-channel si acoperire completa: Google Search, Display, Shopping, Programmatic DV 360, Universal App, Facebook, Linkedin, Apple Ads, TikTok, RTB, Criteo, Huawei Ads, Yahoo, Twitter, Pinterest, Taboola, Waze, Digital OOH
  • Servicii de media planning si media buying personalizate
  • Proces continuu de optimizare a campaniilor de performance marketing, decizii luate pe baza datelor.
  • Campanii de Search, Display, Programmatic, Video, Shopping, Remarketing
  • Rapoarte customizate in real-time

Avantaje Pachet GA4 + PPC

  • Implementare coordonata de GA4 si campanii Performance
  • Timp de implementare si executie redus
  • Integrare cu toate canalele de Performance
  • Reducerea costurilor de implementare
  • Acces la consultanta direct de la specialisti
  • Rapoarte customizate in real-time
Campanii PPC de la Data Revolt

Echipa de specialisti certificata 100%

  • Agentie Premium Partner Google
  • Top 3% din agentiile partenere Google
  • Experienta pe multiple industrii
  • Top Forbes - Agentii de digital
  • Retail Digital Champion
  • Certificare Google Marketing Platform

Pachet personalizat in functie de specificul businessului

Foloseste date esentiale pentru a creste profitul campaniilor PPC

Companii mari, cu mai multe linii de business

Insighturi pentru o imagine mult mai clară a comportamentului utilizatorilor

Ecosistem digital marketing complex

Optimizarea campaniilor de paid-ads

Ecommerce

Intelegerea profitabilitatii ad-urilor in functie de user

Colectarea avansata a datelor din canale de media

Imbunatatire rezultate business in functie de noul data driven model

Startups

Pentru cei care cauta crestere rapida - fragile bottom line -

Crestere rapida prin definirea customer journeyului si feature-ului de predictive audience

Insight-uri care modeleaza/ adapteaza produsele si serviciile

Agentie PPC Google Premier Partner -Campanii Google ADS
Agentie PPC - campanii Facebook Ads si promovare Facebook
Agentie PPC cu focus pe Campanii Youtube
Pachet GA4 Performance Ready
Agentie PPC cu campanii in programmatic dislpay video 360 (dv360)

Proces certificat de implementare Google Analytics 4 (GA4)

Metodologie dezvoltata inhouse bazata pe un plan de masurare in 4 etape

Am implementat GA4 (Google Analytics 4) pentru: Fashion Days, Orange, Vivre, Imobiliare, Flanco, L'Oreal

Au incredere in noi

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Capabilitati noi GA4

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Tracking cross-device

GA4 permite urmarirea interactiunilor userilor cu brandul pe mai multe device-uri. Datele colectate din interactiunea unui user cross-device ofera o imagine mult mai clara a comportamentului utilizatorilor, care se traduce in capacitati de targetare si licitare superioare.

Raportare app + web

Daca pana acum un business care funcționa si pe web si ca aplicatie mobile avea nevoie mai multe instrumente de colectare de date, facand procesul greoi, in GA4 datele sunt in același loc.

Asta inseamna o eficientizare a raportarii si analizei de date cu impact in rezultatele campaniilor.

User vs. sessions

Daca pana acum Google Analytics inregistra sesiuni, adica interactiunile unui user cu platforma web, GA4 masoara la nivel de utilizator.
Acum putem intelege mult mai bine comportamentul audienței, pentru ca focusul este pe user, nu pe sesiuni.

Model de atribuire data-driven

Fata de modelul clasic, modelul data-driven atribuie conversiile in functie de datele contului (timpul pana la conversie, tipul deviceului, interactiunile cu anunturile, ordinea in care s-a realizat expunerea la anunturi ), ceea ce ofera mai multa acuratete si o imagine mult mai clara a rezultatelor

Vrei sa afli mai multe?
Hai la o discutie.

hello@datarevolt.agency +40752751051