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Email Marketing Growth: How We Increased Email Revenue by 53% for F64

How a data-driven email strategy transformed F64's direct marketing into a top-performing channel
Executive Summary
The Challenge
F64 had a large, biweekly-engaged database, but a portion of subscribers were no longer opening, clicking or buying. The brand needed to scale acquisition without inflating unsubscribe rates, and to convert more subscribers into first-time and repeat buyers.
  • Declining engagement among a segment of existing subscribers
  • Need to grow the database without raising unsubscribe rates
  • Email template not fully responsive across providers/devices
  • Low conversion of new subscribers into first-time buyers
  • Limited insight into customer preferences and motivations
Our Approach
We ran a 6-initiative program across acquisition, retention and optimization:
  1. Database growth via Facebook Lead Ads + themed sign-up forms around peak periods (Black Friday), with an onboarding funnel to stabilize unsubscribes
  2. Segmentation & list clean-up — Sunset flows, reactivation campaigns, behavior-based targeting
  3. Email optimization — responsive template refresh + expanded content themes (services, education, assortment)
  4. A/B testing — subject lines (urgency, questions, emojis, first name), interactive content (video, GIFs), CTA placement
  5. Marketing automation — conversion flows tailored by experience level (beginner → pro) and retention flows by purchase history
  6. Surveys — RFM-based qualitative & quantitative research to inform future campaigns
The Results
A year of continuous optimization has transformed email into one of the best performing channels in F64's marketing portfolio. Here are the results.
+53% Revenue
from email
+37% Transactions
from email
+30% Subscriber
in database
+24% Overall
conversion rate
42% New subscribers
converted to buyers
26% Repeat
orders from new buyers
Client Testimonial
Iulian Chiculița
Content & Email Manager @
@
F64
"Email marketing is a field that always brings new challenges, especially in the current digital age. The right tools and, above all, the people to 'tame' them are two absolutely necessary assets, and since we have been collaborating with Data Revolt, the conclusion is simple and effective: we deliver more and better to our subscribers and customers! Everything sprinkled with openness to new ideas, solutions and excellent communication."
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