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Farewell to auction insights in Looker Studio: What it means for your competitive edge
Mark your calendars, digital marketers! Google recently announced a significant change to Looker Studio (formerly Data Studio) that…
Unlocking the Power of Year-Round Awareness: 5 Reasons to Leverage Programmatic Advertising in Your Digital Strategy
To begin, let’s talk about the importance of embracing a holistic approach that integrates both awareness and performance…
Define your measurement criteria: the key factor in social media success campaigns
Social media has become an indispensable tool for businesses, brands, and individuals alike to connect, engage, and expand…
Direct Marketing can be crucial in collecting and utilizing 1st party data
Preamble Establishing a relationship between brands and consumers is becoming significantly more complex due to the imminent decline…
How to orient yourself towards results during the [Back to School] period?
School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications,…
Data Revolt: 5 Years of Innovation and Excellence in Digital Marketing
In August 2018, in response to the growing demand for comprehensive digital marketing services in the Romanian market,…
How to grow an application from scratch using data
The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista,…
How we save time and gain clarity with a simplified structure for Google Search campaigns in ecommerce
Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns…
How to ensure that you use all the data from social media to optimize marketing strategies
Currently, social media has become an integral part of our daily lives. Social networks have revolutionized the way…