The Archive
Category: eCommerce
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How we save time and gain clarity with a simplified structure for Google Search campaigns in ecommerce
Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns…
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Redefining Product with Shopify
Now, for those of you who haven’t heard about Shopify, well, stay tuned. According to recent studies on…
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Digital data maturity framework: fallacies & biases – part I
One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to…
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How to implement Google Tag Manager for Shopify
First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest…
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What to be mindful of before and during Black Friday
Amongst different occasions marketers have in mind when developing strategies, Black Friday has become the most important one…