The Archive
Category: Analytics
-
Farewell to auction insights in Looker Studio: What it means for your competitive edge
Mark your calendars, digital marketers! Google recently announced a significant change to Looker Studio (formerly Data Studio) that…
-
Unleashing the Power of Adobe Analytics: A Comprehensive Guide for Marketers, Data Analysts, and Product Owners
In the dynamic world of data marketing, staying ahead of the curve is crucial. To effectively understand and…
-
Server side tracking with Google Tag Manager – a future proof tracking solution
If you only have 2 minutes: Server-side tracking means collecting data from user’s accessing a web application/website to…
-
6 Google Analytics 4 updates that impact the efficiency of Performance campaigns
On July 1st, all websites that used Universal Analytics must transition to Google Analytics 4. We analyzed with…
-
Data Revolt Agency is extending UX and customer behavior analysis capabilities integration to AI
Data Revolt announces a partnership with London-based start-up Flowpoint.AI Data Revolt Agency announces a partnership with 2022 founded…
-
Migrating to new Google Ads Scripts experience
If you have only 2 minutes: Google Adwords API will no longer be supported Users need to update…
-
What are the 3 types of parties data attends when we aren’t looking?
If there is one thing we know for sure, it’s that data is the hot topic on everyone’s…
-
“Eyes up, this could be a trap!” – How can Google Tag Manager influence your website
What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a…
-
Digital data maturity framework: fallacies & biases – part I
One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to…