Doubling App Downloads: The YOXO Success Story of 66% Business Growth

The Challenge

As a disruptive and novel player in the telecom industry, YOXO faced significant adoption barriers. The brand needed to generate a “strong impulse” to convince users to switch from traditional contracts to a fully digital, app-based subscription model.

• Overcoming the novelty and disruption barriers of a 100% digital telecom service.
• The need to generate significant business growth (targeted at +28% for 2022).
• Winning the “Zero Moment of Truth” (ZMOT) in a highly competitive and traditional market.
• Prequalifying and segmenting a broad audience into actionable buyer personas.
• Capturing 100% of the generated search intent across multiple app stores and search engines.

Our Approach

Our strategy focused on a data-driven ecosystem designed to assist user decision-making at every stage, from awareness to conversion.

1. Custom Data Framework Developing a measurement system to correlate search intent with actual business growth.
2. Brand Lift & Segmentation Used YouTube Brand Lift Studies to measure search lift and segment users by behavior.
3. Multi-Platform Funnel Combined YouTube Skippable ads with Google and Apple Search Ads to capture total demand.
4. Social Amplification Scaling reach and conversion through targeted TikTok campaigns.
5. Video Remarketing Implementing custom video remarketing tactics on YouTube to nurture users still in the research phase.