Analytics Archives - Data Revolt

Farewell to auction insights in Looker Studio: What it means for your competitive edge

Alex Dima — Thu, 12 Sep 2024 09:34:27 +0000

Mark your calendars, digital marketers! Google recently announced a significant change to Looker Studio (formerly Data Studio) that will impact how we analyze and report on competitive performance. Starting August 24, 2024, Auction Insights (AI) data will no longer be available for new Looker Studio data sources. Existing data sources...

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How to orient yourself towards results during the [Back to School] period?

Răzvan Zlăvog — Wed, 30 Aug 2023 07:00:29 +0000

School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of products being sought after. On the flip side, e-commerce businesses and others are preparing as well. We’ve talked to the experts...

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Unleashing the Power of Adobe Analytics: A Comprehensive Guide for Marketers, Data Analysts, and Product Owners

Marian Becheanu — Mon, 24 Jul 2023 15:01:22 +0000

In the dynamic world of data marketing, staying ahead of the curve is crucial. To effectively understand and optimize your digital presence, it’s essential to leverage robust analytics tools. Adobe Analytics has emerged as a leading solution, providing marketers, data analysts, and product owners with powerful insights to drive data-based...

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Data Revolt becomes an Authorized Partner of Kochava – leaders in mobile analytics and attribution solutions

Răzvan Zlăvog — Thu, 25 May 2023 09:24:28 +0000

We continue to expand our range of data-based solutions through partnerships with some of the industry’s most important players in mobile data ecosystems. We believe that the partnership between Data Revolt and Kochava has the potential to transform the landscape of data-driven marketing, both for us and beyond. As an...

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Server side tracking with Google Tag Manager – a future proof tracking solution

Răzvan Zlăvog — Wed, 24 May 2023 07:28:49 +0000

If you only have 2 minutes: Server-side tracking means collecting data from user’s accessing a web application/website to a hosting server owned by you and from there data is sent to 3rd parties, as opposed to the client-side tracking, where collected data is sent from browser directly to 3rd parties...

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6 Google Analytics 4 updates that impact the efficiency of Performance campaigns

Răzvan Zlăvog — Mon, 08 May 2023 09:16:34 +0000

On July 1st, all websites that used Universal Analytics must transition to Google Analytics 4. We analyzed with our Performance and Data & Analytics teams the main updates that GA4 brings and their impact on setting up and optimizing PPC campaigns. In a nutshell: Detailed analysis of user behavior –...

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Data Revolt Agency is extending UX and customer behavior analysis capabilities integration to AI

Răzvan Zlăvog — Tue, 07 Mar 2023 07:03:28 +0000

Data Revolt announces a partnership with London-based start-up Flowpoint.AI Data Revolt Agency announces a partnership with 2022 founded company Flowpoint.AI, started by a group of software engineers from RO, relying on extensive experience in the fields of product development, data analytics, AI and cybersecurity. The partnership aims to define top...

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Migrating to new Google Ads Scripts experience

Daniel Popa — Wed, 08 Feb 2023 09:39:04 +0000

If you have only 2 minutes: Google Adwords API will no longer be supported Users need to update their scripts until 31st of OCT to switch to Ads API Google says the new version should be backwards compatible In some cases, errors arise and scripts return wrong values Check-out some...

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“Eyes up, this could be a trap!” – How can Google Tag Manager influence your website

Alina Anghel — Tue, 14 Jun 2022 08:15:02 +0000

What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a tag management system that only needs one headshot (single script) in the <head> of your website for installation. It has a user friendly interface, it’s web-based and lets you manage and deploy...

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Digital data maturity framework: fallacies & biases – part I

Răzvan Zlăvog — Mon, 13 Dec 2021 07:42:54 +0000

One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to the marketing industry festivals and competitions are those in which authors admit they underestimated KPIs and read results as an overachievement. What is happening? If we move beyond the obvious explanation, that...

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