Email Marketing Growth: How We Increased Email Revenue by 53% for F64

The Challenge

F64 had a large, biweekly-engaged database, but a portion of subscribers were no longer opening, clicking or buying. The brand needed to scale acquisition without inflating unsubscribe rates, and to convert more subscribers into first-time and repeat buyers.

• Declining engagement among a segment of existing subscribers
• Need to grow the database without raising unsubscribe rates
• Email template not fully responsive across providers/devices
• Low conversion of new subscribers into first-time buyers
• Limited insight into customer preferences and motivations

Our Approach

We ran a 6-initiative program across acquisition, retention and optimization:

1. Database growth via Facebook Lead Ads + themed sign-up forms around peak periods (Black Friday), with an onboarding funnel to stabilize unsubscribes
2. Segmentation & list clean-up — Sunset flows, reactivation campaigns, behavior-based targeting
3. Email optimization — responsive template refresh + expanded content themes (services, education, assortment)
4. A/B testing — subject lines (urgency, questions, emojis, first name), interactive content (video, GIFs), CTA placement
5. Marketing automation — conversion flows tailored by experience level (beginner → pro) and retention flows by purchase history
6. Surveys — RFM-based qualitative & quantitative research to inform future campaigns