Built in-house,
for businesses like yours.
The right tool rarely exists off the shelf. So we build it.
Every proprietary system we’ve developed exists for one reason: to make sure our clients are always one step ahead, with strategies grounded in data most agencies can’t even collect.
“We don’t wait for the industry to catch up. We engineer the tools that force the industry to move.”
RPC: Revenue Performance Category
Most agencies optimize for traffic. We optimize for revenue. RPC is our proprietary segmentation tool that classifies products based on their actual growth potential.
A single source of truth for spend allocation across Google & Meta.
RPC Framework: Budget follows performance.
Most ecommerce accounts treat budget allocation as a campaign-level decision. RPC goes deeper and segments every product in your feed by actual revenue, purchase volume, and cost, then uses that data to determine where money should go, where it’s being wasted, and what’s being ignored entirely.
The Segmentation Logic
From Segmentation to Execution
The output isn’t a report, but a structured feed that flows directly into Google Merchant Center and Meta Catalogue. Spend gets allocated based on where the margin actually is.
Why It Matters
Scaling e-commerce without this visibility means optimizing the average, not the opportunity. Decisions are made on evidence, not instinct.
AI Blog Writer
Most content gets written and forgotten. AI Blog produces fully structured, SERP-ready articles designed for teams who want content that ranks and supports the funnel.
Zero fluff. Content engineered for both humans and AI discovery engines (AIO/GEO).
An Integrated Ecosystem for High-Performance Content
The tool is engineered to integrate the core components of performance content into a single workflow, transcending the limitations of generic market tools.
Mapping content to real user needs and competitor gaps.
Full heading hierarchy and technical alignment.
Maintaining authority at the content hub level.
Presence in both traditional SERP and AI snapshots.
Intelligent Scaling
- › Scale content production without compromising quality.
- › Better personalize content based on specific audience segments.
- › React swiftly to AI search dynamics and algorithm changes.
Vision: From Execution to Growth Mechanism
“We don’t just use tools; we build the mechanisms through which content becomes a genuine channel for business growth.”
DRA x Genezio:
AI Visibility & Intelligence
Most brands don’t know what AI says about them or why. This system tracks how ChatGPT, Gemini, and other LLMs mention, position, and recommend your brand.
Surgical SEO interventions based on the exact sources feeding AI answers.
From AI conversations to business direction.
Genezio provides the infrastructure: structured simulations and multi-LLM tracking. Data Revolt provides the commercial layer: turning raw AI outputs into inputs that drive SEO, PPC, and positioning decisions.
From Data to Decisions
We plug Genezio insights directly into your marketing workflows: SEO, PPC, and content strategy.
We identify which AI outputs carry real commercial weight, filtering out the technical noise.
Visibility and sentiment data are mapped to growth KPIs, grounding optimization in commercial reality.
SEO / GEO: A Different Playing Field
Tracking how often AI explicitly recommends your brand across scenario-based contexts.
Identifying exact sources LLMs pull from in your category for surgical intervention.
Breaking down AI claims (positive, competitive, neutral) to feed back into brand positioning.
The Direction of This Partnership
AI engines are becoming a primary discovery channel. This integration is how you build a position in the new organic landscape, deliberately and with statistical rigor.