Direct Marketing Archives - Data Revolt

Direct Marketing can be crucial in collecting and utilizing 1st party data

Răzvan Zlăvog — Thu, 07 Sep 2023 06:38:30 +0000

Preamble Establishing a relationship between brands and consumers is becoming significantly more complex due to the imminent decline of third-party cookies and the ongoing abandonment of mobile advertising identifiers (mobile ad IDs). In this context, the focus shifts to 1st party data, which essentially leads to better performance in digital...

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How to orient yourself towards results during the [Back to School] period?

Răzvan Zlăvog — Wed, 30 Aug 2023 07:00:29 +0000

School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications, gadgets, and more, all are part of the wide range of products being sought after. On the flip side, e-commerce businesses and others are preparing as well. We’ve talked to the experts...

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Email Marketing Myths Debunked

Oana Grigoras — Fri, 03 Jun 2022 08:13:17 +0000

Today’s article is no different. We’ve taken some of the most common misconceptions we’ve heard about along the years and debunked them. Take that Ghost Busters! Throw some emojis in there By far, my favorite myth out there. We keep getting requests to add one emoji here, one emoji there,...

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Email marketing: The ultimate guide to a killer strategy in 2022

Andreea David — Fri, 25 Mar 2022 08:04:53 +0000

Yes, you heard us, it’s no longer that simple. Even if social media has become one of the most important communication channels, the email hasn’t lost its supremacy. It’s still as relevant as before, but crowdier. Hundreds of brands send their hundreds of emails, all before 8:00 a.m. hoping to...

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Black Friday Tips and Tricks Email Marketing

Andreea David — Wed, 10 Nov 2021 07:14:58 +0000

It’s almost upon us… the biggest, most awaited, most dreaded period of the year for e-commerces everywhere! BLACK FRIDAY sales. A time when us, email marketers, fill our pots with coffee and tell our spouses that we’ll sleep at the office. It’s also a time when shoppers everywhere get bombarded...

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New to email marketing? Top 5 campaigns to start with

Oana Grigoras — Mon, 12 Apr 2021 04:47:13 +0000

Either way, email marketing might be the right solution for your business. The problem is that you don’t know how to get started but you need not worry. We’ve prepared a list of 5 email automated campaigns that promise to give you the best results, from the very beginning. 1....

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Why email marketing is still relevant in 2021

Oana Grigoras — Fri, 19 Feb 2021 13:54:08 +0000

After exchanging the usual pleasantries, we invariably got to the ubiquitous question of what one does for a living. Email marketing, I said and waited for his reaction. “Do people still read their emails in 2021?” he asked in a snarky tone. After my equally snide first reaction, I stopped...

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