Alina
Articles
AMP + Google Analytics 4 I’ve talked about what is AMP and how to track AMP pages and send data into Universal Analytics here. But in this story I want to show you how to send data to Google...
What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a tag management system that only needs one headshot (single script) in the <head> of...
What is AMP? It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load...
So, let's start with the beginning: What are dimensions in Google Analytics? Looking at any Google Analytics report you will see that it is made up of dimensions and metrics. Dimensions are...