{"id":7631,"date":"2026-05-13T18:07:25","date_gmt":"2026-05-13T15:07:25","guid":{"rendered":"https:\/\/datarevolt.agency\/?post_type=revolt-case-study&p=7631"},"modified":"2026-05-19T11:09:15","modified_gmt":"2026-05-19T08:09:15","slug":"case-study-minifarm-increase-in-email-transactions","status":"publish","type":"revolt-case-study","link":"https:\/\/datarevolt.agency\/ro\/revolt-case-study\/case-study-minifarm-increase-in-email-transactions\/","title":{"rendered":"Case Study Minifarm increase in email transactions"},"content":{"rendered":"
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Back to Case Studies<\/a><\/div>\n\n<\/div>\n\n
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Email marketing<\/span><\/div> \n\t<\/div>\r\n\n\n

Re-engaging the Healthy Way: How Minifarm Achieved a 570% Increase in Email Transactions<\/strong><\/h1>\n\n\n

How 6 key direct marketing initiatives transformed an unengaged database into a high-performance revenue channel in just one year.<\/p>\n\n<\/div>

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Executive Summary<\/strong><\/h2>\n\n\n\n

We partnered with Minifarm, a leading Romanian pharmacy chain, to revitalize their stagnant email marketing performance. When we started, email contributed only 0.62% of total transactions despite a large database. By implementing a year-long strategy focused on marketing automation, template redesign, and behavioral segmentation, we achieved a 570% increase in email-driven transactions, 74% more website traffic, and grew the subscriber base by 120%.<\/p>\n<\/div>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n

Despite having an established online presence since 2017 and a substantial subscriber list, Minifarm struggled with converting their digital audience into active customers.<\/p>\n\n\n\n

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  • Large but unengaged subscriber database.<\/li>\n\n\n\n
  • Unusually low email contribution to total website traffic (0.27%).<\/li>\n\n\n\n
  • Poor overall email performance and low opt-in rates.<\/li>\n\n\n\n
  • High churn rates among existing leads and customers.<\/li>\n\n\n\n
  • Inconsistent communication frequency, limited to one email per month.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Our Approach<\/h2>\n\n\n\n

    We executed a comprehensive strategy consisting of 6 key initiatives to turn email marketing into a high-impact sales driver:<\/p>\n\n\n\n

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    1. Marketing Automations<\/strong>: Launched welcome series, abandoned cart, and browse abandonment sequences to stimulate conversions.<\/li>\n\n\n\n
    2. Template Redesign<\/strong>: Overhauled the “product catalog” look into a personalized template with editorial content, category headers, and advice sections.<\/li>\n\n\n\n
    3. Strategic Calendar<\/strong>: Increased frequency from 1 to 8 emails per month based on seasonality and customer preferences (e.g., skincare and baby products).<\/li>\n\n\n\n
    4. Granular Segmentation<\/strong>: Implemented targeted communication based on product and brand preferences to increase relevance.<\/li>\n\n\n\n
    5. Visitor conversion<\/strong>: Implemented strategic website sign-up forms offering gifts for first purchases to accelerate database growth.<\/li>\n\n\n\n
    6. Systematic A\/B Testing<\/strong> – Tested subject lines and send times to optimize open rates and better understand subscriber behavior. <\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n