{"id":7575,"date":"2026-05-07T17:02:51","date_gmt":"2026-05-07T14:02:51","guid":{"rendered":"https:\/\/datarevolt.startweb.ro\/?post_type=revolt-case-study&p=7575"},"modified":"2026-05-08T15:16:16","modified_gmt":"2026-05-08T12:16:16","slug":"yoxo-performance","status":"publish","type":"revolt-case-study","link":"https:\/\/datarevolt.agency\/ro\/revolt-case-study\/yoxo-performance\/","title":{"rendered":"Yoxo Performance"},"content":{"rendered":"
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Back to Case Studies<\/a><\/div>\n<\/div>\n\n\n
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Performance<\/span><\/div> \n\t<\/div>\r\n\n\n\n

Doubling App Downloads: The YOXO Success Story of 66% Business Growth<\/h1>\n\n\n\n

How a custom data measurement framework and multi-channel remarketing helped Orange’s digital brand win the “Zero Moment of Truth.”<\/p>\n<\/div>

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Executive Summary<\/strong><\/h2>\n\n\n\n

We partnered with YOXO, the first 100% digital telecom product in Romania launched by Orange, to break adoption barriers in a traditional market. By implementing a custom data measurement framework and an aggressive multi-platform funnel\u2014spanning YouTube, Google, Apple, and TikTok\u2014we didn’t just meet growth targets; we exceeded them. Our strategy resulted in a 125% increase in app downloads and a 50% reduction in CPA, while securing 4 prestigious IAB MIXX Awards for excellence in execution.<\/p>\n<\/div>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n

As a disruptive and novel player in the telecom industry, YOXO faced significant adoption barriers. The brand needed to generate a “strong impulse” to convince users to switch from traditional contracts to a fully digital, app-based subscription model.<\/p>\n\n\n\n

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  • Overcoming the novelty and disruption barriers of a 100% digital telecom service.<\/li>\n\n\n\n
  • The need to generate significant business growth (targeted at +28% for 2022).<\/li>\n\n\n\n
  • Winning the “Zero Moment of Truth” (ZMOT) in a highly competitive and traditional market.<\/li>\n\n\n\n
  • Prequalifying and segmenting a broad audience into actionable buyer personas.<\/li>\n\n\n\n
  • Capturing 100% of the generated search intent across multiple app stores and search engines.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Our Approach<\/h2>\n\n\n\n

    Our strategy focused on a data-driven ecosystem designed to assist user decision-making at every stage, from awareness to conversion.<\/p>\n\n\n\n

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    1. Custom Data Framework<\/strong> Developing a measurement system to correlate search intent with actual business growth.<\/li>\n\n\n\n
    2. Brand Lift & Segmentation<\/strong> Used YouTube Brand Lift Studies to measure search lift and segment users by behavior.<\/li>\n\n\n\n
    3. Multi-Platform Funnel<\/strong> Combined YouTube Skippable ads with Google and Apple Search Ads to capture total demand.<\/li>\n\n\n\n
    4. Social Amplification<\/strong> Scaling reach and conversion through targeted TikTok campaigns.<\/li>\n\n\n\n
    5. Video Remarketing<\/strong> Implementing custom video remarketing tactics on YouTube to nurture users still in the research phase.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n