{"id":7485,"date":"2022-10-06T14:37:02","date_gmt":"2022-10-06T11:37:02","guid":{"rendered":"https:\/\/datarevolt.startweb.ro\/?p=7485"},"modified":"2026-05-06T14:40:33","modified_gmt":"2026-05-06T11:40:33","slug":"5-reasons-to-start-doing-programmatic-asap","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/5-reasons-to-start-doing-programmatic-asap\/","title":{"rendered":"5 reasons to start doing Programmatic ASAP"},"content":{"rendered":"<p><b>This article is for you if:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">you are at the beginning of your digital marketing career and haven&#8217;t decided which direction to take yet;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">you have a few years of marketing experience, but you&#8217;d like a change toward something more dynamic and &#8220;new age&#8221;;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">you work in a completely different field, but you are a fan of technology, automation, and machine learning and want to combine work and pleasure.<\/span><\/li>\n<\/ul>\n<h3><b>What does Programmatic advertising mean?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Programmatic advertising is a niche of digital marketing, often misunderstood even by those who have been working in digital marketing for a while. So, don&#8217;t worry, you haven&#8217;t fallen too far behind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make it easier to understand, let&#8217;s take a quick trip back in time and I&#8217;ll tell you very briefly how media was bought and sold in the &#8220;Middle Ages&#8221; of digital advertising. Meaning about 15 years ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say brand X wanted to run campaign Y on website Z. Back then, representatives of X and Z would meet face-to-face, negotiate, promise benefits and results, impose conditions, etc. Eventually, they would shake hands. Then came the signing of a contract. In fact, multiple mini-contracts for each campaign, called &#8220;insertion orders.&#8221; Through this <\/span><i><span style=\"font-weight: 400;\">insertion order<\/span><\/i><span style=\"font-weight: 400;\">, Z was obliged to display X&#8217;s advertisement on its site a certain number of times during a specific period, and X was obliged, naturally, to pay Z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If X wanted to run campaign Y on other sites as well, they would start this process all over again with each site owner. Can you imagine how long it all took? Brr&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fast forward a few years of rapid progress and here comes the enlightenment, known in our language as <\/span><b>Programmatic<\/b><span style=\"font-weight: 400;\">, with its revolutionary leaders: RTB, AdExchange, DSP, and SSP. I won&#8217;t go into too much detail about what these letters mean and what they do, but I will present them very briefly.<\/span><\/p>\n<p><b>AdExchange<\/b><span style=\"font-weight: 400;\"> is a piece of software technology that brings together:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sellers of advertising space<\/b><span style=\"font-weight: 400;\"> (website owners, called <\/span><i><span style=\"font-weight: 400;\">Publishers<\/span><\/i><span style=\"font-weight: 400;\">) through one or more <\/span><b>SSPs<\/b><span style=\"font-weight: 400;\"> (Supply Side Platforms);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buyers of advertising space<\/b><span style=\"font-weight: 400;\"> (brands that advertise, respectively <\/span><i><span style=\"font-weight: 400;\">Advertisers<\/span><\/i><span style=\"font-weight: 400;\">) through one or more <\/span><b>DSPs<\/b><span style=\"font-weight: 400;\"> (Demand Side Platforms);<\/span><\/li>\n<li><b>Transactions<\/b><span style=\"font-weight: 400;\"> between them happening through instantaneous automated auctions (<\/span><b>RTB<\/b><span style=\"font-weight: 400;\"> \u2013 Real Time Bidding) that take place in the fraction of a second a user accesses a web page, while the page content is loadin<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2088\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/ad-exchange-programmatic-advertising.png\" alt=\"ad-exchange-programmatic-advertising\" width=\"1224\" height=\"310\" srcset=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/ad-exchange-programmatic-advertising.png 1224w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/ad-exchange-programmatic-advertising-300x76.png 300w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/ad-exchange-programmatic-advertising-1024x259.png 1024w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/ad-exchange-programmatic-advertising-768x195.png 768w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/ad-exchange-programmatic-advertising-18x5.png 18w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In other words, now X can instantly buy advertising space across the entire internet. And Z can sell its advertising space inventory instantly to hundreds or thousands of brands. All without meetings, negotiations, contracts, and other time-wasting activities. Pretty cool, huh?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, from here on, things get deeper and we could talk until next week about how X chooses where to display campaign Y and to which users (targeting, audiences, content restrictions, brand safety measures, private deals, etc.) and about what Z can do to maximize earnings, diversify its offer of formats and placements (display, video, native, mobile, audio, etc.) and sell efficiently. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I&#8217;ll stop here, because you&#8217;ve already caught the main idea.<\/span><\/p>\n<h3><b>Why pursue a career in Programmatic?<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It\u2019s the future!<\/b><span style=\"font-weight: 400;\"> Obviously, we will never go back to the Middle Ages of negotiations and contracts for every minor placement. But it&#8217;s not just about that. We live in the era of digital transformation, and you can have front-row seats to every new r\/evolution. It is a hyper-dynamic field where you never have time to get bored. The industry is constantly evolving and transforming; new media sources, platforms, data, privacy regulations, and new technologies appear all the time. It is a continuous and alert journey through new things to learn and conquer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is a complex field<\/b><span style=\"font-weight: 400;\"> composed of many aspects, which allows and even requires you to put to work and develop both your technical skills and your creative side. In Programmatic, you don&#8217;t just buy and sell advertising space; you work a lot with data, which you analyze and process in creative ways. This is how you extract valuable insights that help you, on one hand, better understand your users to create personalized experiences and, on the other hand, make informed marketing decisions that grow business results for your clients. If you are the type of <\/span><i><span style=\"font-weight: 400;\">tech geek<\/span><\/i><span style=\"font-weight: 400;\"> who wants a job that can also offer creative freedom \u2013 this is it!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is an industry that is still very new.<\/b><span style=\"font-weight: 400;\"> Although the Programmatic market in Romania is growing exponentially, the workforce in this niche is nowhere near the same pace. The market needs more and more Programmatic specialists. What I mean is that we are in high demand, being of course so rare, and special, and unique ;). In other words, you have great opportunities for development and growth, and once you have specialized and joined the dance, it will always be easy to find work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is a very diverse industry<\/b><span style=\"font-weight: 400;\">, with a multitude of different roles you can occupy: either on the buying side in an agency or directly at the client, or on the selling side at publishers, or on the AdTech side, either in companies owning Ad Exchanges, DSPs, SSPs, or at third parties such as DMPs (Data Management Platforms) or tracking and safety tools. In an agency, you will be part of that exclusive department shrouded in mystery; at a publisher, you will have backstage access and know everything that happens behind the scenes of media buying and selling; and in AdTech, you will be on the front line of digital progress. It&#8217;s your choice where you feel most in your element, or you can try them all over time, but whatever you choose, you will certainly work with super cool people and top professionals in a smart and modern social environment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The sky is the limit.<\/b><span style=\"font-weight: 400;\"> The possibilities for growth and career advancement are immense. On one hand, because it is such a new field, you can have a large impact in a short time and advance quickly. And on the other hand, due to the complexity of the field, the variety of roles, and the countless companies, you have a very good chance of climbing high, high, high up the corporate ladder.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">I must warn you, however, that it&#8217;s not all glam and easy. Both the complexity and the workload are high; it requires a lot of effort and dedication, attention to detail, and fast thinking. If you are the type who doesn&#8217;t give up easily, who likes challenges and doesn&#8217;t lack proactivity, then you can handle it brilliantly.<\/span><\/p>\n<h3><b>Do you want a career in Programmatic and don&#8217;t know what to do first?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">My advice is to prepare and learn as much as you can. For this, I will leave some resources at the end of the article that you can go through to deepen your knowledge of the field. And you can search for others yourself to study certain aspects in more detail. There are plenty of easily accessible resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But learning isn&#8217;t just about knowing the theory. I encourage you to apply for jobs and participate in interviews to find out what is required and sought after in the market. Don&#8217;t wait until you feel 100% prepared and have done all your homework, because you will wait forever. <\/span><b>Learning never ends.<\/b><\/p>\n<p><b>Free resources:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.google.com\/search?q=https:\/\/adage.com\/article\/digitalnext\/history-future-programmatic\/294241\"><span style=\"font-weight: 400;\">A great article about the history and future of programmatic<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.google.com\/search?q=https:\/\/www.youtube.com\/watch%3Fv%3D-Glgi96Wv_0\"><span style=\"font-weight: 400;\">A short video on how Real Time Bidding works<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.google.com\/search?q=https:\/\/www.youtube.com\/watch%3Fv%3DvVj_nS_iB18\"><span style=\"font-weight: 400;\">A very good and comprehensive webinar, summarizing&#8230; almost everything you need to know<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/learning\/programmatic-advertising-foundations\"><span style=\"font-weight: 400;\">A course on LinkedIn, which you can then add to your profile<\/span><\/a><span style=\"font-weight: 400;\"> (free if you activate a one-month LinkedIn Premium free trial)<\/span><\/li>\n<\/ul>\n<p><b style=\"font-size: revert;\">Paid courses:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.udemy.com\/course\/introduction-to-programmatic-advertising\/\">Introduction to Programmatic Advertising<\/a><\/li>\n<li><a href=\"https:\/\/www.udemy.com\/course\/programmatic-advertising-master-course\/\">The Complete Programmatic Advertising Course<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This article is for you if: you are at the beginning of your digital marketing career and haven&#8217;t decided which direction to take yet; you have a few years of marketing experience, but you&#8217;d like a change toward something more dynamic and &#8220;new age&#8221;; you work in a completely different field, but you are a [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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