{"id":7471,"date":"2022-10-06T11:54:27","date_gmt":"2022-10-06T08:54:27","guid":{"rendered":"https:\/\/datarevolt.startweb.ro\/?p=7471"},"modified":"2026-05-06T14:42:14","modified_gmt":"2026-05-06T11:42:14","slug":"what-to-pay-attention-to-during-black-friday","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/what-to-pay-attention-to-during-black-friday\/","title":{"rendered":"What to pay attention to during Black Friday"},"content":{"rendered":"

Black Friday has become the most important retail event for all industry players, regardless of size or objectives, and one of the essential periods in terms of online marketing.<\/span><\/p>\n

Moreover, the year 2020 and the pandemic accelerated the trend of shopping exclusively online and the<\/span> impact of Black Friday discounts on transactions<\/strong><\/a>, consolidating the market’s evolution in this direction.<\/span><\/p>\n

This year, expectations are high, and most retailers are determined to compete in the market while investing significant resources into preparing platforms and marketing campaigns.<\/span><\/p>\n

To meet the need for know-how among retailers during this period, we gathered the teams at Data Revolt with the goal of communicating, in brief, the main aspects and actions that owners and marketers must pay attention to when preparing and implementing Black Friday marketing strategies. All centered around data.<\/span><\/p>\n

\"SEO\"<\/p>\n

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Search Engine Optimisation (SEO)<\/h2>\n

Pre-Black Friday<\/h3>\n

As Google becomes increasingly friendly toward accurate, complete, and specific information, a first step you should take is creating a dedicated page with relevant text, images, and information about how this event unfolds within your e-commerce platform. <\/span><\/p>\n

Best practice example:<\/span><\/i> https:\/\/www.argos.co.uk\/events\/black-friday<\/span><\/a><\/p>\n

\"Black-Friday-deals\"<\/p>\n

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