{"id":7464,"date":"2022-11-08T10:50:10","date_gmt":"2022-11-08T08:50:10","guid":{"rendered":"https:\/\/datarevolt.startweb.ro\/?p=7464"},"modified":"2026-05-06T14:42:30","modified_gmt":"2026-05-06T11:42:30","slug":"what-to-very-closely-watch-for-black-friday-updated-article","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/what-to-very-closely-watch-for-black-friday-updated-article\/","title":{"rendered":"What to (very) closely watch for Black Friday \u2013 updated article"},"content":{"rendered":"

We are meeting again the marketers’ need to optimize investments as much as possible, to stay up to date with possibilities, trends, best practices, and solutions. <\/span><\/p>\n

We have gathered several campaign optimization ideas from the Data Revolt teams for a successful Black Friday. <\/span><\/p>\n

See below concrete and applicable advice, best practice examples, and experience-based hints for SEO, Content Marketing, Data and Analytics, Direct Marketing, Performance, UX\/UI, and Social Media. <\/span><\/p>\n

Happy Black Friday to everyone!<\/span><\/p>\n

\"\"<\/p>\n

Search Engine Optimisation<\/span><\/h2>\n

Before Black Friday<\/b><\/p>\n

\u2192 Ensure the LP is a Hub page<\/b>: it can include sections from all categories of an ecommerce site, with links to the category, and a carousel or product listing under each category displayed on the page, possibly accompanied by text, a recommended brands area, and a recommended articles area.<\/span>\"Walmart-Black-Friday-2021\"<\/p>\n

\u2192 Products displayed on the campaign page should not lead to 404 or 301 errors.<\/b><\/span><\/p>\n

\u2192 The loading speed<\/b> of the landing page must be very good. <\/span><\/p>\n

\u2192 It should have <\/span>optimized meta tags.<\/b><\/p>\n

\u2192 The campaign <\/span>should be added to the xml sitemap<\/b>, and when the campaign expires, products should be removed, and only text should be displayed until the following year. <\/span><\/p>\n

\u2192 We watch for <\/span>server issues<\/b> due to intensive access during the Black Friday day\/period. <\/span><\/p>\n

\u2192 Internal linking: the <\/span>Black Friday landing page<\/b> should be displayed on all pages of the site (especially in the menu) during the campaign period and in the sitemap.xml. <\/span><\/p>\n

\u2192 We publish articles with <\/span>backlinks to the campaign LP<\/b> the day before the campaign starts to increase the authority of that LP. <\/span><\/p>\n

\u2192 We display text on the page and mark it with <\/span>FAQ structured data<\/b>, using content such as “When is BF?”, “What is BF?”.<\/span><\/p>\n

\u2192 Headline 1, title, meta description, and the menu anchor must contain <\/span>Black Friday + current year.<\/b><\/p>\n

\u2192 We use the <\/span>“Read more”<\/b> function. <\/span><\/p>\n

\u2192 <\/span>We watch the redirect strategy:<\/b><\/p>\n