{"id":7259,"date":"2021-04-29T04:53:02","date_gmt":"2021-04-29T04:53:02","guid":{"rendered":"https:\/\/staging.datarevolt.agency\/?p=1120"},"modified":"2021-04-29T04:53:02","modified_gmt":"2021-04-29T04:53:02","slug":"product-dimension","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/product-dimension\/","title":{"rendered":"Product dimension"},"content":{"rendered":"<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;o, let\">\n<div>\n<p>So, let&#8217;s start with the beginning:<\/p>\n<h2>What are dimensions in Google Analytics?<\/h2>\n<p>Looking at any Google Analytics report you will see that it is made up of dimensions and metrics. Dimensions are attributes of your data, while metrics are quantitative measurements.<\/p>\n<p>For a better understanding, let&#8217;s use an example. Let&#8217;s say you have an ecommerce site and one day you sell 3 blue dresses and 10 green dresses. How will you see this in your Google Analytics report?<\/p>\n<table style=\"border: none; border-collapse: collapse;\">\n<colgroup>\n<col width=\"208\" \/>\n<col width=\"208\" \/>\n<col width=\"208\" \/><\/colgroup>\n<tbody>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.295; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">DIMENSION<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">DIMENSION<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">METRIC<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Category<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Color<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Transaction<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dress<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Green<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">10<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dress<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Blue<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">3<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.analyticsmania.com\/post\/a-guide-to-custom-dimensions-in-google-analytics-4\/&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;Dimensions can have different types of scope:&quot;]]],[3,&quot;ul&quot;,[[[0,[],0,&quot;hit-level scope&quot;]],[[0,[],0,&quot;session-level scope (see the difference between Universal Analytics and GA4 &quot;],[0,[0],1,&quot;here&quot;],[0,[],0,&quot;)&quot;]],[[0,[],0,&quot;user-level scope&quot;]],[[0,[],0,&quot;product-level scope&quot;]]]],[1,&quot;p&quot;,[[0,[],0,&quot;You can read more about dimensions scope here.&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;What are product scope dimensions?&quot;]]]]}\"><\/div>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.analyticsmania.com\/post\/a-guide-to-custom-dimensions-in-google-analytics-4\/&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;Dimensions can have different types of scope:&quot;]]],[3,&quot;ul&quot;,[[[0,[],0,&quot;hit-level scope&quot;]],[[0,[],0,&quot;session-level scope (see the difference between Universal Analytics and GA4 &quot;],[0,[0],1,&quot;here&quot;],[0,[],0,&quot;)&quot;]],[[0,[],0,&quot;user-level scope&quot;]],[[0,[],0,&quot;product-level scope&quot;]]]],[1,&quot;p&quot;,[[0,[],0,&quot;You can read more about dimensions scope here.&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;What are product scope dimensions?&quot;]]]]}\">\n<div>\n<br \/>\nDimensions can have different types of scope:<\/p>\n<ul>\n<li>hit-level scope<\/li>\n<li>session-level scope (see the difference between Universal Analytics and GA4 <a href=\"https:\/\/www.analyticsmania.com\/post\/a-guide-to-custom-dimensions-in-google-analytics-4\/\">here<\/a>)<\/li>\n<li>user-level scope<\/li>\n<li>product-level scope<\/li>\n<\/ul>\n<p>You can read more about dimensions scope here.<\/p>\n<h2>What are product scope dimensions?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1125\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/product-scope-dimensions.jpg\" alt=\"product-scope-dimensions\" width=\"1999\" height=\"1999\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;Product scope dimensions are attributes of....products.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Some examples of what product dimensions can be:&quot;]]]]}\">\n<div>\n<p>Product scope dimensions are attributes of&#8230;.products.<\/p>\n<p>Some examples of what product dimensions can be:<\/p>\n<table style=\"border: none; border-collapse: collapse;\">\n<colgroup>\n<col width=\"312\" \/>\n<col width=\"312\" \/><\/colgroup>\n<tbody>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.295; margin-top: 0pt; margin-bottom: 8pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Name<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">BlueDress<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Id<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">123456<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Brand<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">BrandExample<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Price<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">123<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Variant<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/www.store.com\/dress\/blue.jpg<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product List<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Woman Clothes<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Category<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dress<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 11.05pt;\">\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product Position<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; padding: 4pt 4pt 4pt 4pt; overflow: hidden; overflow-wrap: break-word; border: solid #000000 0.5pt;\">\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Calibri,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">2<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/blog.datarevolt.agency\/how-to-use-enhanced-ecommerce-on-non-ecommerce-websites\/&quot;]],[&quot;strong&quot;],[&quot;em&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/en.wikipedia.org\/wiki\/Pareto_principle.&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;In our example earlier, we imagined that we had an ecommerce site that sells cool colored dresses, but you can consider a product to be almost anything. If you have a blog, an article can be your product (you can image the price as being the number of characters in the article, the name to be the title of the article, the brand as the publisher etc).&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;More about ecommerce on non-ecommerce websites, explained &quot;],[0,[0],1,&quot;here&quot;],[0,[],0,&quot;.&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;When and how to use product dimensions?&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Product dimensions are very important, giving you a lot of insights about what users want and need.&quot;]]],[1,&quot;blockquote&quot;,[[0,[],0,&quot;It\"><\/div>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/blog.datarevolt.agency\/how-to-use-enhanced-ecommerce-on-non-ecommerce-websites\/&quot;]],[&quot;strong&quot;],[&quot;em&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/en.wikipedia.org\/wiki\/Pareto_principle.&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;In our example earlier, we imagined that we had an ecommerce site that sells cool colored dresses, but you can consider a product to be almost anything. If you have a blog, an article can be your product (you can image the price as being the number of characters in the article, the name to be the title of the article, the brand as the publisher etc).&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;More about ecommerce on non-ecommerce websites, explained &quot;],[0,[0],1,&quot;here&quot;],[0,[],0,&quot;.&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;When and how to use product dimensions?&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Product dimensions are very important, giving you a lot of insights about what users want and need.&quot;]]],[1,&quot;blockquote&quot;,[[0,[],0,&quot;It\">\n<div>\n<p>\nIn our example earlier, we imagined that we had an ecommerce site that sells cool colored dresses, but you can consider a product to be almost anything. If you have a blog, an article can be your product (you can image the price as being the number of characters in the article, the name to be the title of the article, the brand as the publisher etc).<\/p>\n<p>More about ecommerce on non-ecommerce websites, explained <a href=\"https:\/\/blog.datarevolt.agency\/how-to-use-enhanced-ecommerce-on-non-ecommerce-websites\/\">here<\/a>.<\/p>\n<h2>When and how to use product dimensions?<\/h2>\n<p>Product dimensions are very important, giving you a lot of insights about what users want and need.<\/p>\n<blockquote><p>It&#8217;s very important to be consistent with your product data, and to set a good model, I will continue with my first example.<\/p><\/blockquote>\n<p>When implementing enhanced ecommerce, you can track Product List Impressions, Product Clicks, Product Detail View, Product Add\/Remove to\/from Cart, Product Checkout Steps and Product Transaction. To find out which dress was seen 16 times, added to cart 7 times and bought 3 times you have to be consistent with you product dimensions, because they are carried through all the process.<\/p>\n<p>After implementing a correct enhanced ecommerce, you can get awesome insights from your data and optimize your business accordingly.<\/p>\n<p><strong>Some examples:<\/strong><\/p>\n<ul>\n<li>What list perform best? Is it your search list and not your category list? Is you site not intuitive enough? How can you optimize it?<\/li>\n<\/ul>\n<p>A list is like a department in a store. You have your women\u2019s department on the ground floor, men\u2019s department on the first floor, the dressing room, the children\u2019s department.<\/p>\n<p>How will Analytics know from which list was the product bought from? It attributes the purchase to the last action made (an action can be a product list view, a product click or a product detail view).<\/p>\n<p>So, if somebody finds a dress in the dressing room (product list view), tries it on (detail view) \u00a0and then goes and buys it (product transaction), the sell will be attributed to the dressing room list and not to the women department list<em>. You can see that in your analytics report in Conversions \u2013 Ecommerce \u2013 Product List Performance<\/em><\/p>\n<ul>\n<li>What are your top performing products? Your top 20% products bring you 80% of your revenue &#8211; read more <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pareto_principle.\">here<\/a>. Now you know what products worth investing ads money in \ud83d\ude09.<\/li>\n<\/ul>\n<p><em>You can see that in your analytics report in Conversions \u2013 Ecommerce \u2013 Product Performance<\/em><\/p>\n<ul>\n<li>What products are viewed often but not added to cart? Why? Is it that the price is not fair, or that the picture is not appealing enough?<\/li>\n<\/ul>\n<p><em>You can see that in your analytics report in Conversions \u2013 Ecommerce \u2013 Product Performance and look at your Cart-to-Detail Rate<\/em><\/p>\n<ul>\n<li>What color of the dress is more bought? The green one? Should you stock more on green and less on blue?<\/li>\n<\/ul>\n<p><em>You can see that in your analytics report in Conversions \u2013 Ecommerce \u2013 Product Performance and add a custom dimension of product color.<\/em><\/p>\n<h2>Go into another dimension&#8230;to custom dimensions\u2026<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1127\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/custom-dimensions.jpg\" alt=\"custom-dimensions\" width=\"500\" height=\"500\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;They say knowledge is power. And more data means more knowledge about your business. Adding more than traditional product dimensions helps you figure out all that kind of stuff.&quot;]]],[1,&quot;p&quot;,[[0,[0],1,&quot;At what price are customers inclined to buy more?&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;You can find the answer to this question by adding a custom dimension with the price distribution.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;This will look something like this:&quot;]]]]}\">\n<div>\n<p>They say knowledge is power. And more data means more knowledge about your business. Adding more than traditional product dimensions helps you figure out all that kind of stuff.<\/p>\n<p><strong>At what price are customers inclined to buy more?<\/strong><\/p>\n<p>You can find the answer to this question by adding a custom dimension with the price distribution.<\/p>\n<p>This will look something like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1128\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/price-distribution-1024x157.png\" alt=\"price-distribution\" width=\"1024\" height=\"157\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;Product dimensions support in identifying users\u2019 preference for marketing libraries such as Google Ads, Facebook, Floodlight, helping you target users with products they are most interested in.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Bottom line: use enhanced ecommerce and product dimensions to find out more about your users and to get insight about how to bring your business to the next level.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Have a great one!&quot;],[1,[],0,0]]],[1,&quot;p&quot;,[[0,[],0,&quot;https:\/\/support.google.com\/analytics\/answer\/1033861?hl=en&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/custom-dims-mets&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;https:\/\/www.simoahava.com\/analytics\/enhanced-ecommerce-guide-for-google-tag-manager\/&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/custom-dims-mets&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/pages&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;https:\/\/www.analyticsmania.com\/post\/a-guide-to-custom-dimensions-in-google-analytics-4\/&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;https:\/\/developers.google.com\/tag-manager\/enhanced-ecommerce&quot;]]]]}\">\n<div>\n<p>Product dimensions support in identifying users\u2019 preference for marketing libraries such as Google Ads, Facebook, Floodlight, helping you target users with products they are most interested in.<\/p>\n<p>Bottom line: use enhanced ecommerce and product dimensions to find out more about your users and to get insight about how to bring your business to the next level.<\/p>\n<p>Have a great one!<\/p>\n<p>https:\/\/support.google.com\/analytics\/answer\/1033861?hl=en<\/p>\n<p>https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/custom-dims-mets<\/p>\n<p>https:\/\/www.simoahava.com\/analytics\/enhanced-ecommerce-guide-for-google-tag-manager\/<\/p>\n<p>https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/custom-dims-mets<\/p>\n<p>https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/pages<\/p>\n<p>https:\/\/developers.google.com\/tag-manager\/enhanced-ecommerce<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"aBzD5HNgV2\"><p><a href=\"https:\/\/www.analyticsmania.com\/post\/a-guide-to-custom-dimensions-in-google-analytics-4\/\">A Guide to Custom Dimensions in Google Analytics 4<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;A Guide to Custom Dimensions in Google Analytics 4&#8221; &#8212; Analytics Mania\" src=\"https:\/\/www.analyticsmania.com\/post\/a-guide-to-custom-dimensions-in-google-analytics-4\/embed\/#?secret=aBzD5HNgV2\" data-secret=\"aBzD5HNgV2\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>So, let&#8217;s start with the beginning: What are dimensions in Google Analytics? Looking at any Google Analytics report you will see that it is made up of dimensions and metrics. Dimensions are attributes of your data, while metrics are quantitative measurements. For a better understanding, let&#8217;s use an example. Let&#8217;s say you have an ecommerce [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-7259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product dimension - Data Revolt Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datarevolt.agency\/ro\/product-dimension\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product dimension - Data Revolt Agency\" \/>\n<meta property=\"og:description\" content=\"So, let&#8217;s start with the beginning: What are dimensions in Google Analytics? 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