{"id":7251,"date":"2021-03-25T14:52:04","date_gmt":"2021-03-25T14:52:04","guid":{"rendered":"https:\/\/staging.datarevolt.agency\/?p=1096"},"modified":"2021-03-25T14:52:04","modified_gmt":"2021-03-25T14:52:04","slug":"yoxo-a-full-spectrum-data-marketing-solution-in-4-steps","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/yoxo-a-full-spectrum-data-marketing-solution-in-4-steps\/","title":{"rendered":"YOXO. A full-spectrum data-marketing solution in 4 steps"},"content":{"rendered":"<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/docs.google.com\/presentation\/d\/1MJNmIGkhftAhxtLGXpQKoyy3tEOwqphLUy1z2o-oNUg\/edit?usp=sharing&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;After launching the product and rebranding it, YOXO bloomed under a carefully orchestrated data-marketing strategy and succeeded to penetrate the market at a rate we both hoped for &amp; made it happen with a solid team effort plus some cool ideas.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Below are the main points of how we did it.&quot;]]],[1,&quot;p&quot;,[[0,[0],1,&quot;I. Knowing the product &amp; the market&quot;]]],[3,&quot;ul&quot;,[[[0,[],0,&quot;Finding the right target - the innovators \/ strategy &amp; positioning input&quot;]],[[0,[1],1,&quot;#YOXObackedbyData&quot;]]]],[1,&quot;p&quot;,[[0,[0],1,&quot;II. Strategy and prospecting&quot;]]]]}\">\n<p>After launching the product and rebranding it, YOXO bloomed under a carefully orchestrated data-marketing strategy and succeeded to penetrate the market at a rate we both hoped for &amp; made it happen with a solid team effort plus some cool ideas.<\/p>\n<p>Below are the main points of how we did it.<\/p>\n<p><strong>I. Knowing the product &amp; the market<\/strong><\/p>\n<ul>\n<li>Finding the right target &#8211; the innovators \/ strategy &amp; positioning input<\/li>\n<li><a href=\"https:\/\/docs.google.com\/presentation\/d\/1MJNmIGkhftAhxtLGXpQKoyy3tEOwqphLUy1z2o-oNUg\/edit?usp=sharing\">#YOXObackedbyData<\/a><\/li>\n<\/ul>\n<p><strong>II. Strategy and prospecting<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1100\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/II.Strategy-and-prospecting.jpg\" alt=\"II.Strategy-and-prospecting\" width=\"750\" height=\"500\" srcset=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/II.Strategy-and-prospecting.jpg 750w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/II.Strategy-and-prospecting-300x200.jpg 300w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/II.Strategy-and-prospecting-18x12.jpg 18w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;]],&quot;sections&quot;:[[3,&quot;ul&quot;,[[[0,[],0,&quot;Building up user personas and validate them with cross references from YOXO product team&quot;]],[[0,[],0,&quot;Researching possible buying scenarios and market behaviors&quot;]],[[0,[],0,&quot;Developing funnels suited to our target audience - PMK \/ Strategy&quot;]],[[0,[],0,&quot;Finding the right touch-points to meet our preferred audiences and structure a media-plan&quot;]]]],[1,&quot;p&quot;,[[0,[0],1,&quot;III. Setting up the marketing deployment&quot;]]]]}\">\n<ul>\n<li>Building up user personas and validate them with cross references from YOXO product team<\/li>\n<li>Researching possible buying scenarios and market behaviors<\/li>\n<li>Developing funnels suited to our target audience &#8211; PMK \/ Strategy<\/li>\n<li>Finding the right touch-points to meet our preferred audiences and structure a media-plan<\/li>\n<\/ul>\n<p><strong>III. Setting up the marketing deployment<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1101\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/III.Setting-up-the-marketing-deployment.jpg\" alt=\"III.Setting-up-the-marketing-deployment\" width=\"750\" height=\"500\" srcset=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/III.Setting-up-the-marketing-deployment.jpg 750w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/III.Setting-up-the-marketing-deployment-300x200.jpg 300w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/III.Setting-up-the-marketing-deployment-18x12.jpg 18w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;em&quot;],[&quot;strong&quot;]],&quot;sections&quot;:[[3,&quot;ul&quot;,[[[0,[],0,&quot;Setting up the performance ecosystem - Data gathering \/ Data tools \/ Data processes \/ Customized dashboards&quot;]],[[0,[],0,&quot;Building audiences and learning process - PMK&quot;]],[[0,[],0,&quot;DV &amp; Programmatic learning process and attribution model&quot;]],[[0,[],0,&quot;Joining forces with the best local publishers &amp; publications - Criteo \/ RTB House \/ Biziday App&quot;]],[[0,[],0,&quot;Partnering with the most &quot;],[0,[0],1,&quot;en vogue &quot;],[0,[],0,&quot;apps, the most loved libraries chain and the most hip bicycle love brand - Tazz&quot;]],[[0,[],0,&quot;Using every cutting edge platforms available - Snapchat \/ Huawei Ads&quot;]],[[0,[],0,&quot;Constantly swim in uncharted waters &amp; try to innovate and explore - Brave Browser&quot;]],[[0,[],0,&quot;Reaching the audience based on a particular and essential behavioural aspect - users check their internet speed - OOKLA Campaign -&quot;]],[[0,[],0,&quot;Setting-up PMK campaigns and produce contextualized ads (v-day, march)&quot;]],[[0,[],0,&quot;A\/B testing different messages to different audiences - PPY users \/&quot;]],[[0,[],0,&quot;Experiment A\/B Testing:: Carusel Q&amp;A vs Carusel Tactic - behaviour &amp; audience testing&quot;]],[[0,[],0,&quot;MOAT by Oracle - optimising media channels viewability&quot;]],[[0,[],0,&quot;TPS - connecting with DOOH solutions&quot;]],[[0,[],0,&quot;Reaching high-end users - Emag Display&quot;]],[[0,[],0,&quot;Reaching users in their hot zones - YOXO Tik-Tok and Tinder \/ Madhouse&quot;]]]],[1,&quot;p&quot;,[[0,[0],1,&quot;Following the contextualised &amp; creative approach from product development \/ tone of voice, hashtags, the use of rhymes and tongue in cheek jokes - we refined the impact of the PMK content ads &amp; design inhouse &amp; in joint effort with YOXO product team.&quot;]]],[1,&quot;p&quot;,[[0,[0],1,&quot;Moreover, we constantly focused on Ad-Rank and how to improve the score of the designated LPs by coordinating the use of keywords, benefits, special propositions, prizes and so on.&quot;]]],[1,&quot;p&quot;,[[0,[1],1,&quot;IV. Data gathering \/ Data tidying \/ Performance optimisation&quot;]]]]}\">\n<ul>\n<li>Setting up the performance ecosystem &#8211; Data gathering \/ Data tools \/ Data processes \/ Customized dashboards<\/li>\n<li>Building audiences and learning process &#8211; PMK<\/li>\n<li>DV &amp; Programmatic learning process and attribution model<\/li>\n<li>Joining forces with the best local publishers &amp; publications &#8211; Criteo \/ RTB House \/ Biziday App<\/li>\n<li>Partnering with the most <em>en vogue <\/em>apps, the most loved libraries chain and the most hip bicycle love brand &#8211; Tazz<\/li>\n<li>Using every cutting edge platforms available &#8211; Snapchat \/ Huawei Ads<\/li>\n<li>Constantly swim in uncharted waters &amp; try to innovate and explore &#8211; Brave Browser<\/li>\n<li>Reaching the audience based on a particular and essential behavioural aspect &#8211; users check their internet speed &#8211; OOKLA Campaign &#8211;<\/li>\n<li>Setting-up PMK campaigns and produce contextualized ads (v-day, march)<\/li>\n<li>A\/B testing different messages to different audiences &#8211; PPY users \/<\/li>\n<li>Experiment A\/B Testing:: Carusel Q&amp;A vs Carusel Tactic &#8211; behaviour &amp; audience testing<\/li>\n<li>MOAT by Oracle &#8211; optimising media channels viewability<\/li>\n<li>TPS &#8211; connecting with DOOH solutions<\/li>\n<li>Reaching high-end users &#8211; Emag Display<\/li>\n<li>Reaching users in their hot zones &#8211; YOXO Tik-Tok and Tinder \/ Madhouse<\/li>\n<\/ul>\n<p><em>Following the contextualised &amp; creative approach from product development \/ tone of voice, hashtags, the use of rhymes and tongue in cheek jokes &#8211; we refined the impact of the PMK content ads &amp; design inhouse &amp; in joint effort with YOXO product team.<\/em><\/p>\n<p><em>Moreover, we constantly focused on Ad-Rank and how to improve the score of the designated LPs by coordinating the use of keywords, benefits, special propositions, prizes and so on.<\/em><\/p>\n<p><strong>IV. Data gathering \/ Data tidying \/ Performance optimisation<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1102\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/IV.Data-gathering-_-Data-tidying-_-Performance-optimisation.jpg\" alt=\"IV.Data-gathering-_-Data-tidying-_-Performance-optimisation\" width=\"750\" height=\"500\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[],&quot;sections&quot;:[[3,&quot;ul&quot;,[[[0,[],0,&quot;We analyzed &amp; cross-referenced the data from different platforms and tools&quot;]],[[0,[],0,&quot;We understood the sources of traffic and the demographics of the target audience we reached&quot;]],[[0,[],0,&quot;We mixed audiences and prospected with lookalike audience or custom intent based groups of potential clients&quot;]],[[0,[],0,&quot;We compared results of awareness vs. performance channels and tailored the messages accordingly&quot;]]]],[1,&quot;p&quot;,[[0,[],0,&quot;Every step of the way we measured the impact and success of our campaigns &amp; acted upon optimization of the strongest areas while always looking for more margin to grow, while carefully balancing Orange Romania\u2019s other business lines.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;* The Bullet Holes Theory case-study&quot;]]]]}\">\n<ul>\n<li>We analyzed &amp; cross-referenced the data from different platforms and tools<\/li>\n<li>We understood the sources of traffic and the demographics of the target audience we reached<\/li>\n<li>We mixed audiences and prospected with lookalike audience or custom intent based groups of potential clients<\/li>\n<li>We compared results of awareness vs. performance channels and tailored the messages accordingly<\/li>\n<\/ul>\n<p>Every step of the way we measured the impact and success of our campaigns &amp; acted upon optimization of the strongest areas while always looking for more margin to grow, while carefully balancing Orange Romania\u2019s other business lines.<\/p>\n<p>* The Bullet Holes Theory case-study<\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"407\" src=\"https:\/\/www.youtube.com\/embed\/1hHYYpX_epA\" title=\"YOXO - How to scale based on abandoners - MIXX Awards 2020\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;*SEO and key optimisation of the landing page&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*Closely follow-up on the results from social media:&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;#Optimising YOXO Youtube channel and measure the impact - brand lift results&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;#Optimising YOXO Facebook channel and measure the impact - brand lift results&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*We added a layer of data and info regarding the UX \/ UI presented by YOXO mobile app&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*We created targeted remarketing messages to reach those who downloaded and installed YOXO but didn\">\n<div>\n<p>*SEO and key optimisation of the landing page<\/p>\n<p>*Closely follow-up on the results from social media:<\/p>\n<p>#Optimising YOXO Youtube channel and measure the impact &#8211; brand lift results<\/p>\n<p>#Optimising YOXO Facebook channel and measure the impact &#8211; brand lift results<\/p>\n<p>*We added a layer of data and info regarding the UX \/ UI presented by YOXO mobile app<\/p>\n<p>*We created targeted remarketing messages to reach those who downloaded and installed YOXO but didn&#8217;t activate the account<\/p>\n<p><strong>V. Extra &#8211; PR \/ best practices \/<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1103\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices.jpg\" alt=\"V.-Extra---PR-_-best-practices\" width=\"1600\" height=\"1600\" srcset=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices.jpg 1600w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices-300x300.jpg 300w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices-1024x1024.jpg 1024w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices-150x150.jpg 150w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices-768x768.jpg 768w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices-1536x1536.jpg 1536w, https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/V.-Extra-PR-_-best-practices-12x12.jpg 12w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/drive.google.com\/file\/d\/1wMQ2wcwz5NQLufU1aJvuSSkIH52-ud7h\/view?usp=sharing&quot;]],[&quot;em&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.facebook.com\/yoxomobile&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.instagram.com\/yoxomobile\/&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/play.google.com\/store\/apps\/details?id=ro.orange.yoxo&amp;hl=en&amp;gl=US&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/apps.apple.com\/us\/app\/yoxo-abonament-la-pre%C8%9B-minimal\/id1481946568&quot;]],[&quot;strong&quot;]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;*&quot;],[0,[0],1,&quot;MIXX Europe &amp; Romania&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*Think with Google YOXO Case Study&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*Re:Think:Analytics Community Case-Study (out-soon)&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*Constantly checking the competition - Flex by Vodafone&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*New ideas and special projects cooking&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;*Boosting awareness and coolness with PR influencers partnerships in IT&quot;]]],[1,&quot;p&quot;,[]],[1,&quot;p&quot;,[[0,[1],0,&quot;Follow YOXO on &quot;],[0,[2],1,&quot;Facebook&quot;],[0,[],0,&quot; &amp; &quot;],[0,[3],1,&quot;Instagram&quot;],[0,[],1,&quot; &quot;]]],[1,&quot;p&quot;,[[0,[1],0,&quot;Download the YOXO App from &quot;],[0,[4],1,&quot;Google Play&quot;],[0,[],0,&quot; \/ &quot;],[0,[5],1,&quot;Apple Store&quot;],[0,[],1,&quot; \/ Huawei App Store&quot;]]],[1,&quot;p&quot;,[[0,[6],1,&quot;#pentrucaYOXO&quot;]]],[1,&quot;p&quot;,[[0,[6],1,&quot;Honest. Reliable. Happy.&quot;]]]]}\">\n<div>\n<p>*<a href=\"https:\/\/drive.google.com\/file\/d\/1wMQ2wcwz5NQLufU1aJvuSSkIH52-ud7h\/view?usp=sharing\">MIXX Europe &amp; Romania<\/a><\/p>\n<p>*Think with Google YOXO Case Study<\/p>\n<p>*Re:Think:Analytics Community Case-Study (out-soon)<\/p>\n<p>*Constantly checking the competition &#8211; Flex by Vodafone<\/p>\n<p>*New ideas and special projects cooking<\/p>\n<p>*Boosting awareness and coolness with PR influencers partnerships in IT<\/p>\n<p>&nbsp;<\/p>\n<p><em>Follow YOXO on <a href=\"https:\/\/www.facebook.com\/yoxomobile\">Facebook<\/a> &amp; <a href=\"https:\/\/www.instagram.com\/yoxomobile\/\">Instagram<\/a> <\/em><\/p>\n<p><em>Download the YOXO App from <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ro.orange.yoxo&amp;hl=en&amp;gl=US\">Google Play<\/a> \/ <a href=\"https:\/\/apps.apple.com\/us\/app\/yoxo-abonament-la-pre%C8%9B-minimal\/id1481946568\">Apple Store<\/a> \/ Huawei App Store<\/em><\/p>\n<p><strong>#pentrucaYOXO<\/strong><\/p>\n<p><strong>Honest. Reliable. Happy.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>After launching the product and rebranding it, YOXO bloomed under a carefully orchestrated data-marketing strategy and succeeded to penetrate the market at a rate we both hoped for &amp; made it happen with a solid team effort plus some cool ideas. Below are the main points of how we did it. I. Knowing the product [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-7251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YOXO. A full-spectrum data-marketing solution in 4 steps - Data Revolt Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datarevolt.agency\/ro\/yoxo-a-full-spectrum-data-marketing-solution-in-4-steps\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOXO. A full-spectrum data-marketing solution in 4 steps - Data Revolt Agency\" \/>\n<meta property=\"og:description\" content=\"After launching the product and rebranding it, YOXO bloomed under a carefully orchestrated data-marketing strategy and succeeded to penetrate the market at a rate we both hoped for &amp; made it happen with a solid team effort plus some cool ideas. Below are the main points of how we did it. I. 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